BARB data shows dip in total UK SVOD households


UK media measurement service BARB has released data which shows that the number of UK homes accessing an SVOD service slipped slightly in Q4 2022. Altogether, 19.42 million UK homes (67.7%) had access to such a service. This equates to a 0.6% decrease from 19.54 million in Q3 2022.

Drilling down, the performance varied across platforms, with Netflix and NOW both experiencing quarterly drops in UK homes. Netflix, the market leader, saw a 0.7% drop to 17.5m homes while Sky’s streaming service NOW slipped by 7.6% to 1.88m.

Amazon Prime Video, number two in the UK, achieved a slight increase of +0.1% from 13.11 million in Q3 2022 – and now stands at 13.12m. The big winners in percentage terms were Apple TV+, up 21% to 1.69 million, and Disney+, up 4.3% to 7.28m.

Netflix’s decline came despite the fact that it ended the year with strong performing titles including Wednesday and Glass Onion: A Knives Out Mystery.

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