BARB


BARB starts multi-screen ratings in latest stage of Project Dovetail rollout

UK television ratings body BARB has started to report multi-screen programme ratings for the first time as part of its ongoing ‘Project Dovetail’ initiative. From this week, BARB claims it is producing daily viewing figures that break down the number of people watching television programmes on four screens: TV sets, tablets, PCs and smartphones. To […]

Netflix UK subs rate slows as Now TV gains – BARB

Netflix added new subscribers at a slower rate than SVOD rivals Amazon Prime Video and Now TV in the UK in 2017, but remains the dominant local payer, according to BARB research. Overall, 9.5 million households in the UK have at least one SVOD subscription, with Netflix taking 7.5 million of them. This equals a […]

Sky to ‘completely change’ the way it reports ratings

Sky is set to “completely change” the way it measures and reports on the performance of its programmes, claiming that overnight ratings “don’t tell the full story”. In an open letter published today, Sky UK’s director of programmes, Zai Bennett, claimed that when it releases a new TV series on-demand, alongside a traditional week-by-week transmission, […]

BARB: Netflix leads as a quarter of UK homes take SVOD

Netflix continues to lead the UK subscription video-on-demand market by “some margin” as 24% of UK households now use one of the three main SVOD suppliers, according to BARB. UK TV ratings body’s latest UK Television Landscape report claims that almost a quarter of UK homes subscribed to Netflix, Amazon Prime Instant Video or Sky’s […]

Channel 4 claims first all-time viewing share increase since 2006

Last year UK broadcaster Channel 4 claimed its first all-time TV viewing share increase since 2006. Citing consolidated BARB ratings, Channel 4 said that its viewing share for 2015 was 5.92%, up +1% on 2014. Viewing share during the peak time of 19:00 to 23:00 was 6.96%, up 8% on 2014. “Channel 4 has had a fantastic […]

Former Channel 4 research head joins Digital-i

Channel 4’s former controller of audience and insight, Claire Grimmond, has joined media research specialist, Digital-i, as managing director.  With the hire, Digital-i said it plans to launch a new analytics and consultancy division, to respond to the increased consumption of video-on-demand and over-the-top content on multiple screens and platforms. The new Digital-i division is […]

BARB takes ‘fresh approach’ to service contracts

The UK’s Broadcasters’ Audience Research Board (BARB) has extended two of its four main service contracts, and has announced plans to take a “fresh approach” to the other two. BARB has extended its contract with RSMB for survey design and methodology until the end of 2018. It has done the same with Kantar Media for […]

BBC ‘committed to all audiences’ despite youth drop-off

The BBC has hit back at reports that it has lost 12% of its 25 to 34 year-old viewers in the last three years, by claiming that it has “the highest share of young viewers.” Citing BARB viewing data, the Independent newspaper reported that the BBC had suffered more than any other UK broadcaster from […]

UK TV viewing still 98.5% done on traditional sets

A massive 98.5% of UK TV viewing was done on a traditional TV set last year, with viewing on devices such as tablets, smartphones and PCs accounting for only the remaining 1.5%, according to new stats. The research, by UK commercial TV marketing body Thinkbox and linear TV measurement firm BARB, claimed that the viewing […]

UKTV reaches highest ever audience share in 2013

Multichannel broadcaster UKTV achieved record ratings in 2013, reaching its highest-ever total audience share, according to BARB data.  The firm achieved an average audience share of 4.67% across the year, up 5% compared to 2012. Viewing numbers for Christmas Day, Boxing Day, New Year’s Eve and New Year’s Day broke previous ratings records, with viewing also up […]