BARB


Former Channel 4 research head joins Digital-i

Channel 4’s former controller of audience and insight, Claire Grimmond, has joined media research specialist, Digital-i, as managing director.  With the hire, Digital-i said it plans to launch a new analytics and consultancy division, to respond to the increased consumption of video-on-demand and over-the-top content on multiple screens and platforms. The new Digital-i division is […]

BARB takes ‘fresh approach’ to service contracts

The UK’s Broadcasters’ Audience Research Board (BARB) has extended two of its four main service contracts, and has announced plans to take a “fresh approach” to the other two. BARB has extended its contract with RSMB for survey design and methodology until the end of 2018. It has done the same with Kantar Media for […]

BBC ‘committed to all audiences’ despite youth drop-off

The BBC has hit back at reports that it has lost 12% of its 25 to 34 year-old viewers in the last three years, by claiming that it has “the highest share of young viewers.” Citing BARB viewing data, the Independent newspaper reported that the BBC had suffered more than any other UK broadcaster from […]

UK TV viewing still 98.5% done on traditional sets

A massive 98.5% of UK TV viewing was done on a traditional TV set last year, with viewing on devices such as tablets, smartphones and PCs accounting for only the remaining 1.5%, according to new stats. The research, by UK commercial TV marketing body Thinkbox and linear TV measurement firm BARB, claimed that the viewing […]

UKTV reaches highest ever audience share in 2013

Multichannel broadcaster UKTV achieved record ratings in 2013, reaching its highest-ever total audience share, according to BARB data.  The firm achieved an average audience share of 4.67% across the year, up 5% compared to 2012. Viewing numbers for Christmas Day, Boxing Day, New Year’s Eve and New Year’s Day broke previous ratings records, with viewing also up […]

Barb taps into timeshifted data

Barb, the official source of TV viewing figures in the UK, has started reporting timeshift data for the first time.  The new reporting format will allow Barb to measure how TV viewing builds in the four weeks following broadcast, and is available in addition to the current Barb figures, which comprise viewing in the seven […]

BARB to include catch-up and online ratings from this year

UK ratings organisation BARB is to include online and catch-up services in its ratings reports by the end of this year. BARB will begin measuring catch-up viewership for services including BBC iPlayer, 4oD and ITV Player, providing an official measurement of audiences on these services for the first time. BARB has now appointed Kantar Media […]