BARB clients can now access Netflix viewing data

Following the recent announcement that Netflix has signed up to UK audience measurement outfit BARB, the latter has now made its reporting of Netflix viewing widely available.   

Netflix is now included in BARB’s UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as consolidated viewing, for viewing over a seven-day, 28-day or any user-defined period.

BARB will also deliver the definitive report of the most-watched shows each week by extending its weekly reporting of the top 50 shows on its website to incorporate  shows across all broadcast channels and SVOD services, including the three leading SVOD providers: Amazon Prime Video, Disney+ and Netflix.

The first comprehensive report of the most-watched shows across all linear and on-demand services will be available on November 15, covering viewing during the week ending November 6.

The second report will be available on November 22, for viewing during the week ending November 13. This will potentially include viewing to the fifth series of The Crown on Netflix following its November 9 launch.

From the second week of November, BARB will publicly report the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services which account for more than 0.5% of total identified viewing.

“As our viewing figures for Netflix become more public, it’s clear the leading SVOD service is a settled part of the television ecosystem. And our independent data will clarify how Netflix and other SVOD services compete with broadcasters, who continue to account for the lion’s share of viewing,” said Justin Sampson, chief executive of BARB.

“For many programmes, our overnight ratings are a snapshot of their popularity. Viewers increasingly watch programmes at a time that suits them, so consolidated ratings over seven, or even 28, days are widely regarded as a better gauge of a programme’s success. Our definitive weekly report of the most-watched shows across all linear and on-demand services focusses on viewing in the first seven days.”