Augmented Reality

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CCS: VR and AR device sales to drop in 2018 despite long-term promise

Sales of virtual and augmented reality headsets and glasses will decline year-on-year in 2018 before…

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Qualcomm unveils first dedicated VR and AR chipset

Mobile technology giant Qualcomm has unveiled what it describes as the world’s first dedicated ‘extended…

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CTA: VR and AR on course for record growth this year

The US-based Consumer Technology Association (CTA) has tipped virtual and augmented reality technology for record…

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Ericsson: AR and VR ads to replace physical products

More than half of augmented and virtual reality users think that ads will become so…

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Digi-Capital: VR/AR firms raise US$2.5bn this year

Virtual and augmented reality startups have raised US$2.5 billion (€2.09 billion) so far this year,…

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We Are TV reaches 100,000 app downloads

We Are TV, the augmented reality TV app founded by former Dailymotion COO Martin Rogard, has…

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Apple: AR will ‘change the way we use tech forever’

Apple CEO Tim Cook has highlighted the importance of augmented reality, claiming it will “change…

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Microsoft: mixed reality will help spur ‘fourth industrial revolution’

Mixed reality (MR) will be one of the technologies that will help spur a “fourth…

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Arts Council England backs new VR and AR content project

Arts Council England and technology innovation centre Digital Catapult have launched a new programme that…

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AR firm Magic Leap raises US$502m

Secretive augmented reality (AR) firm, Magic Leap, has raised US$502 million in Series D equity…

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IDC: VR has suffered from ‘unrealistic expectations’

Virtual reality has suffered from “unrealistic growth expectations” but the market is still expanding at…

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Google widens AR reach with ARCore Android SDK

Google has previewed a new augmented reality software development kit (SDK), designed to bring AR…

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Inception signs up for Microsoft MR and Facebook Camera Effects

RTL Group-backed virtual and augmented reality specialist Inception has joined Microsoft’s Windows Mixed Reality Programme…

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Disney and Lucasfilm launching Star Wars augmented reality event

Disney and Lucasfilm are to launch a Star Wars augmented reality event as part of…

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eMarketer: US virtual reality use to climb 110% this year

Virtual reality usage will grow by 110% in the US this year, but will not…

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Google announces standalone Daydream VR headsets

The first standalone virtual reality headsets to run using Google’s Daydream VR platform are due…

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Facebook makes AR push, launches VR app

Facebook signalled a major push into augmented reality and launched a VR app for communicating…

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Mixed reality entertainment still ‘future gazing’ but tech advancing rapidly

The application of ‘mixed reality’ to consumer-facing entertainment services is still some way off, but…

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VR headset sales to grow 800% by 2021

Global sales of smartphone VR headsets will grow fivefold and sales of dedicated VR headsets…

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VR device shipments to reach 110m by 2021

VR device shipments will reach a total of 110 million by 2021, with the industry…

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AR and VR investments reach US$2.3bn

The amount of money invested last year in virtual and augmented reality companies more than…

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Fox creates new video-gaming, location-based ents and VR division

Twentieth Century Fox and Fox Networks has created a new division to oversee video-gaming, location-based…

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VR and AR to ‘revolutionise e-commerce’

Virtual reality and augmented reality are set to “revolutionise the e-commerce industry” and reach a…

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Google’s Tango AR goes live on Lenovo smartphone

The first smartphone to support Google’s augmented reality (AR) initiative, Tango, has now launched in…

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AR app downloads to top 2.3 billion by 2021

Augmented reality app downloads will top 2.3 billion by 2021, representing a 380% increase from…

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Techicolor launches VR, AR development centre

Technicolor has launched a centre that will be tasked with developing “high-end content, platforms and…

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VR and AR investment reaches US$686m in 2015

Augmented and Virtual Reality deals accounted for US$686 million of investments in 2015, according to new…