Sales of virtual and augmented reality headsets and glasses will decline year-on-year in 2018 before returning to growth in 2019, according to a new forecast by CCS Insight. The research firm said that there is still “significant work” to be done to improve the user experience, software platforms and content availability of VR and AR, […]
Mobile technology giant Qualcomm has unveiled what it describes as the world’s first dedicated ‘extended reality’ (XR) chipset in the run-up to the Augmented World Expo. Qualcomm’s Snapdragon XR1 platform is designed to open the way for manufacturers to create affordable dedicated virtual and augmented reality devices. The chipset is the first to be made […]
The US-based Consumer Technology Association (CTA) has tipped virtual and augmented reality technology for record growth in 2018. Announcing findings from its forthcoming ‘US Consumer Technology Sales and Forecasts’ report, the CTA said that it expects VR and AR headsets and eyewear to sell 4.9 million units in the US in 2018, up more than […]
More than half of augmented and virtual reality users think that ads will become so realistic that they will eventually replace the products themselves, according to Ericsson. This was one of the findings of Ericsson ConsumerLab’s latest annual trends report, ‘The 10 Hot Consumer Trends for 2018 and Beyond’, which predicted that ads using AR […]
Virtual and augmented reality startups have raised US$2.5 billion (€2.09 billion) so far this year, equaling the record for AR/VR investment in a single 12 month period more than a month before the end of 2017. This is according to Digi-Capital’s Augmented / Virtual Reality Report and Deals Database, which claims that, by sector, a […]
We Are TV, the augmented reality TV app founded by former Dailymotion COO Martin Rogard, has reached 100,000 downloads since its launch last month. The New York-based company went live in France in early October and in the US later the same month with an AR app that uses the phone’s camera function to let users […]
Apple CEO Tim Cook has highlighted the importance of augmented reality, claiming it will “change the way we use technology forever.” Speaking on the company’s fourth quarter earnings call, Cook said that there are already more than 1,000 apps with “powerful AR features” in the App Store today across a range of categories. “We’re already […]
Mixed reality (MR) will be one of the technologies that will help spur a “fourth industrial revolution,” according to Cindy Rose, CEO of Microsoft UK. Speaking at the Microsoft Future Decoded conference in London this week, Rose spoke about new capabilities that will help Microsoft take its customers, partners and its own business “into a […]
Arts Council England and technology innovation centre Digital Catapult have launched a new programme that will see VR and AR content makers pitch to the BBC and Google. Virtual, augmented and mixed reality content creators can apply to get support and funding through the CreativeXR scheme, with up to 20 companies to be supported by […]
Secretive augmented reality (AR) firm, Magic Leap, has raised US$502 million in Series D equity funding, led by Singapore-headquartered investment company Temasek. Magic Leap said new investor Temasek was joined by other new backers in the round, including Brazilian media giant Grupo Globo, fund management firm Janus Henderson Investors, and the EDBI – the corporate […]
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