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WarnerMedia expands YouTube TV distribution, adding HBO Max, HBO and Cinemax

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YouTube TV, the cord-cutting product of the Google-owned video platform, has agreed an expanded distribution deal with WarnerMedia.

The arrangement will see YouTube TV add upcoming SVOD service HBO Max along with pay TV channels Cinemax and HBO to its offer. Pricing is yet to be revealed, with YouTube TV starting at US $49.99 per month. It is almost certain that these channels will be additional bolt-on extras.

Since 2018, YouTube TV has carried Warner channels TBS, TNT, truTV, CNN, HLN, Turner Classic Movies, Adult Swim and Cartoon Network.

In its most recent quarterly results, Google said that YouTube TV has over 2 million subscribers in the US.

Rich Warren, president of WarnerMedia distribution, said: “As consumers’ media consumption habits continually evolve and the landscape becomes more and more dynamic, our goal remains constant, and that is to make the portfolio of WarnerMedia networks available as widely as possible. YouTube has been a valued partner for a number of years, and we’re pleased to not only extend our existing agreement, but also make HBO and Cinemax – and soon HBO Max – available to YouTube TV customers for the first time.”

Lori Conkling, global head of partnerships at YouTube TV, said: “Our commitment at YouTube TV is to deliver TV to our members how and when they want it. We are thrilled to continue our partnership with WarnerMedia to deliver their family of networks that are popular among our members, as well as introduce HBO, Cinemax and HBO Max to our growing lineup of premium content.”