HBO


OSN extends licensing agreement as MENA home of HBO

Middle East pay TV operator OSN has strengthened its partnership with HBO and extended its exclusive licensing agreement for the US programmer’s content. OSN, which said the agreement cemented its position as the exclusive home for HBO programming across the MENA region, will exclusively carry complete boxsets of HBO content including Game of Thrones, The […]

HBO bounces back in Nordics with Max launch

The launch of HBO Max has enabled the WarnerMedia-owned streamer to bounce back in the Nordic market to once again occupy the number three slot, according to Swedish research and consultancy outfit Mediavision. HBO Nordic was replaced by HBO Max in the Nordic countries at the end of October. Mediavision said that the launch had […]

WarnerMedia hires Asia chief for HBO Max

WarnerMedia has hired Jason Monteiro from MENA streamer Shahid to lead its direct-to-consumer operations across Southeast Asia, including the transition of HBO Go to become HBO Max. Monteiro becomes GM of HBO Max Southeast Asia, Hong Kong and Taiwan with immediate effect, linking up with fellow Shahid alum Johannes Larcher, who leads HBO Max outside […]

HBO and HBO Max at 74 million subscribers

HBO and HBO Max ended 2021 with a cumulative total of 73.8 million subscribers, WarnerMedia has revealed in a regulatory filing. The total figure exceeds Warner’s guidance that the brands would be between 70-73 million subscribers by the end of 2021. It is up from the 69.4 million subscribers recorded in September. This number represents […]

HBO Max continues growth despite US dip

HBO and its companion streaming service HBO Max have seen subscribers increase to almost 70 million in a positive quarter for parent company AT&T. The pull of shows such as White Lotus and Hacks along with its day-and-date theatrical releases like The Suicide Squad saw subscribers to both services grow by 1.9 million from the […]

WarnerMedia unveils HBO Max European launch dates

WarnerMedia has unveiled the launch dates for HBO Max’s first European launches. The streaming platform will launch in Europe on October 26 with Sweden, Denmark, Norway, Finland, Spain and Andorra being the first six countries to have access to the service. Next year HBO Max will become available in another 14 territories where the media […]

Latin America to drive HBO Max growth for AT&T as European delay likely

WarnerMedia has announced the likely delayed rollout of its premium streaming service HBO Max to Europe. Announcing its Q2 results, AT&T announced that HBO Max and its linear counterpart now have a total of 67.5 million subscribers worldwide, with 47 million of that total residing in the US. With the vast majority of those additions […]

Report: HBO Max sets AVOD price at US$9.99

HBO Max’s upcoming ad-supported tier will reportedly set users back US$9.99 per month when it launches in June.  According to a report from CNBC, there will be a number of key differences between the cheaper tier and its normal US$14.99 per month counterpart. Warner Bros.’ theatrical releases, such as Dune and The Suicide Squad will […]

WarnerMedia touts high ARPU as HBO Max closes in on 10 million subs

HBO Max is approaching 10 million subscribers as it comes up to one year on the market. WarnerMedia confirmed that it had added 2.8 million subscribers during the quarter to a total of 9.7 million HBO Max retail subscribers. This is up from 6.9 million at the end of 2020. The 9.7 million total does […]

HBO Max rebound boosts AT&T results

WarnerMedia streaming service HBO Max had 37.7 million US subscribers at the end of the year, with HBO customers taking the overall HBO subscriber total to 41.5 million. HBO Max’s total compares with 28.7 million at the end of September. Total HBO and HBO Max subscribers worldwide now number 61 million. Parent company AT&T, reporting […]

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