HBO


Elliott invests US$3.2bn in AT&T, slams DirecTV investment and WarnerMedia strategy

Activist investor Elliott Management’s funds have invested US$3.2 billion in AT&T and called for a radical overhaul of the US telco in the interests of “value creation”, including a potential sale of DirecTV. Elliott currently said that the US telco was underperforming the S&P 500 index by over 100 percentage points at a time when […]

Vodafone España bundles HBO, Amazon and Netflix in single offering

Vodafone España has launched a new bundle that includes the three main international streaming offerings available in the country – HBO España, Amazon Prime Video and Netflix – in a single offering for €74.99 a month. The offering is available to new customers for a year and to current customer who sign up before the […]

HBO bites back against the algorithm with ‘Recommended by Humans’

HBO has launched ‘Recommended by Humans’, a “human-powered show recommendation tool”. The standalone website features 50 free HBO episodes, movies and documentaries – all complemented by video suggestions and fan tweets. Users can scroll through the site and read micro-reviews of the network’s critically acclaimed shows such as Westworld, The Sopranos and Chernobyl. A release […]

Long-serving HBO comms boss heads for exit

One of the primary engineers of the HBO brand, communications boss Quentin Schaffer, is the latest to leave the channel in a series of exec departures. Schaffer, EVP of corporate communications, is leaving HBO next month after 39 years with the WarnerMedia-owned brand. His exit comes just days after details emerged of a creative struggle […]

HBO Go launches in Vietnam

HBO Asia has launched the streaming service’s multiscreen OTT TV offering HBO Go in Vietnam. HBO Asia, its Vietnam agent Q.net and their platform partner FPT Play unveiled the launch at a press conference in Ho Chi Minh City. HBO Go is now available on the FPT Play app. HBO Go Asia offers series, movies and documentaries from the US and Asia, […]

Sky doubles investment in originals and launches Sky Studios

UK broadcaster Sky has announced the opening of Sky Studios, its Europe-wide development and production hub. The company also announced an injection of investment in its original programming, promising that spend will ‘more than double’ over the next five years. The announcement is a mark of confidence from new parent company Comcast, following the broadcast […]

WSJ: Warner streaming platform to cost USD$16-17

The upcoming WarnerMedia streaming platform is likely to cost between US$16-17 (€14-15) per month, claims the Wall Street Journal. Citing ‘people familiar with the matter’, the report says that while it will cost more than Netflix, Disney+ and Amazon Prime Video, the value proposition comes from the inclusion of HBO Now and Cinemax in addition […]

HBO EVP moves to WarnerMedia as CMO

As it prepares to launch its Netflix-rivalling OTT platform, WarnerMedia has continued its executive reshuffle with the appointment of Chris Spadaccini as chief marketing officer. Spadaccini moves over from HBO, where he held various positions in the group’s programme advertising unit since joining in 1999. He will be responsible for all aspects of WarnerMedia Entertainment’s […]

HBO sees record audience for Game of Thrones finale

The final episode of Game of Thrones saw a record 19.3m US viewers tune in on Sunday night for HBO. The finale, The Iron Throne, broke the record set by last weekend’s episode, The Bells, which attracted 18.4m viewers. The viewership for The Iron Throne includes 13.6m people who watched the episode on HBO at 9pm Sunday […]

Parrot Analytics: Game of Thrones premiere breaks record

Global demand for the series on the day of Game of Thrones’ eighth season premiere exceeded the global premiere demand of every other TV series, including Game of Thrones’ own global season seven premiere day demand, for any season across all platforms and markets under measurement, according to Parrot Analytics. Parrot Analytics partnered with Guinness World Records  to chart […]

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