Facebook, Twitter and Snap have reportedly offered 21st Century Fox “tens of millions of dollars” to broadcast clips from next year’s World Cup.
According to a Bloomberg report, Fox, which shares the US broadcast rights to the Russia-hosted football tournament with Telemundo, is mulling whether to sell exclusive rights to one buyer or “spread them around”.
Bloomberg, which cited two unnamed sources for the news, reported that more than 25 million people in the US watched the 2014 World Cup Final, making it the most-watched football match in US TV history.
The New York Times reported in 2011 that Fox and Spanish-language network Telemundo paid a combined US$1 billion for the US rights to the 2018 and 2022 World Cups – with Fox agreeing to pay around US$400 million and Telemundo the remaining US$600 million.
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