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Ampere: Facebook video viewing audience in decline in US, Europe

Online video audiences for Netflix and Amazon are increasing, but Facebook is experiencing a decline in video viewing, according to Ampere Analysis. The research firm said that since the third quarter of 2016, the proportion of US internet users who have watched videos on Facebook in the past month has declined from 35.5% to 23.7%. […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

Facebook unveils Oculus Quest VR headset

Facebook-owned Oculus has unveiled Oculus Quest, a virtual reality headset that it is billing as its first all-in-one VR gaming system. Oculus Quest, which was called Santa Cruz during its development phase, will offer six degrees of freedom and touch controllers – with no PC, wires or external sensors required. The device was unveiled at […]

Ampere: Netflix leads the FAANGs with focus on comedy and sci-fi originals

Netflix continues to lead the FAANG companies in terms of original content, though the Facebook, Apple and Google-owned YouTube platforms are also making “unprecedented strides” in original content production. This is according to new research by Ampere Analysis, which shines a light on both the number of originals that the FAANGs are working on and […]

BBC’s Tony Hall: FAANG needs regulation

BBC director general Tony Hall is calling for the taxation and regulation of “global giants” in order to equal the playing field for traditional broadcasters. The exec, who will speak at the RTS Conference in London on Tuesday (18 September), will note that “Britain needs to do more to support the broader PSB ecology.” “It […]

Facebook signs up for Zig Zag magic show

Facebook Watch has commissioned Zig Zag Productions for a short-form series featuring British street magician Troy Von Scheibner. Troy The Magician (5 x 6 minutes) includes unseen footage and clips of the South London magician’s close-up magic and stunts in London and New York. The performer became well known following Channel 4’s six-part programme Troy, […]

BBC News to launch weekly show on Facebook Watch

BBC News is launching a weekly news programme on Facebook Watch. Set to launch later this year, Cut Through The Noise will be the social media platform’s first funded non-US news programme. It is to focus on a different issue each week and will be set in BBC News’ Washington bureau or elsewhere in the […]

Facebook rolls out Watch globally

Facebook is to roll out its Watch service globally, one year after the service was launched in the US. The service will immediately be available to all publishers and content creators, who can now publish content worldwide. Facebook’s global rollout will also include a new feature: the platform’s Ad Breaks program will be stretched to […]

Netflix appoints Facebook’s VP of communications

Netflix has appointed Facebook’s vice-president of communications, Rachel Whetstone, as its chief communications officer. Commenting on the appointment, Netflix CEO Reed Hastings described Whetstone as a “proven communications leader and a strong addition to the Netflix team”.  “Her deep knowledge and international expertise will be invaluable as we bring Netflix and its expanding line-up of […]

TDG: 50% of Facebook users have never heard of Facebook Watch

Half of adult Facebook users have never heard of its free Watch video service, according to research by US-based The Diffusion Group. The survey of 1,632 adult Facebook users claimed that Facebook Watch “continues to face significant challenges regarding feature awareness and use.” The research found that 50% of the polled Facebook users had never […]

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