Twitter

Twitter reportedly emerges as potential TikTok suitor

Twitter has reportedly held talks with Chinese tech firm ByteDance to buy the US business of social media app TikTok. A number of US firms are circling the app, with president Donald Trump threatening to ban the service should it fail to find a domestic buyer before September 21. The president said that the rapidly […]

Twitter content partnerships chief Kay Madati departs firm

Kay Madati, global VP & head of content partnerships at social media platform Twitter, is leaving his post on December 13. Madati, a familiar face at industry events like MIPCOM, revealed the news in a memo: “It has been a fast and furious sprint over my tenure here and, at the pinnacle of success that […]

NBA and Turner agree live streaming deal with Twitter

The National Basketball Association (NBA) and Turner Sports have agreed a live streaming deal that will see Twitter broadcast a complementary feed during 20 NBA games on TNT this season. The complementary stream will be a live single-player camera view, which will be available to watch via Twitter during the second halves of the selected […]

TV Licensing reveals most-tweeted BBC shows of 2018

Question Time, The Andrew Marr Show and Doctor Who were the first, second and third most-tweeted about BBC TV shows of 2018, TV Licensing has revealed. According to the TV Licensing’s stats, BBC news and current affairs programmes regularly sparked opinion and debate on social media, with nine of the twenty most-tweeted about shows falling into these categories. The […]

Kantar: reality TV driving social engagement with television

Reality TV has driven the highest level of social engagement of television content in the UK over the past year, according to a study by Kantar Media. Kantar recorded 75 million TV Tweets over the 12 months from December 2017 to November 2018, resulting in a total of 28 billion impressions. Entertainment programmes are the […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

Twitter agrees multi-year Overwatch highlights deal

Twitter has agreed a new multiyear deal to bring videogame highlights and livestream content of the Overwatch League to the platform. Starting in Overwatch League’s 2019 season, a weekly preview show covering upcoming Overwatch League matches, will be streamed live on Twitter via the Overwatch League’s account. Twitter will also host “near-real-time” highlight clips from […]

Twitter signs 50 new video deals in Q2

Twitter signed 50 new video deals in Q2, including with major companies like ESPN, NBCUniversal and Viacom, as it also continued to improve the video experience on the service. The social network agreed 50 new live-streaming, highlight, Amplify, and video-on-demand agreements in the same quarter that it launched a “scalable new event infrastructure” to make […]

Banijay in global collaboration with Twitter

Banijay Group and Twitter have revealed a global collaboration to monetise Banijay content and drive effective brand engagement efforts on the platform. The deal will also see the partners work with brands worldwide to develop co-branded advertising efforts. Banijay operates across 16 territories, and it is via this global production operation it will work with […]

Twitter announces sports video deals in Asia

Twitter has announced a string of sports deals that will see it stream clips and highlights of sports including football, golf, Formula 1 and tennis in the Asia Pacific region. A total of nine video sports collaborations were announced at the Sportel Asia conference in Singapore, including deals with broadcasters and operators like Fox Sports […]

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