Snap


Channel 4 strikes deal with Snap in UK

UK public broadcaster Channel 4 has struck an agreement with social network provider Snap that will see some 300 short form edits of Channel 4 content air on Snapchat’s Discover platform over the next year.  The new agreement solidifies a partnership that began in 2018, when Channel 4 was part of the launch of UK […]

NBC partners with Snapchat for Olympic content

NBC has signed a deal with Snap to produce original content for its social media platform Snapchat to cover the upcoming 2020 Olympic Games in Tokyo.  It is the third partnership between the two parties, following similar collaborations on the Rio 2016 Olympics and PyeongChang 2018 Winter Olympics. The deal will see NBC release more […]

Snapchat introduces ‘creator shows’ format for short-form content

Gen-z oriented social media company Snap is once again dipping its toe into original programming ahead of VidCon. Partnering with celebrities such as Serena Williams, Arnold Schwarzenegger, and Kevin Hart, along with creators like Emma Chamberlain, Loren Grey, and Rickey Thompson, Creator Shows will last between three and five minutes with eight-10 episodes per season.  […]

Snap unveils raft of new shows and launches games service

Social network Snap held its first-ever Partner Summit on Thursday to unveil a list of new original shows as well as launching a new gaming offering and new features. The purpose of the event is to unveil new products and encourage potential partners to build features or products that work with the Snapchat App. New […]

Sky News hails success of Snap partnership

Sky News’ and social media platform Snap’s partnership shows the success of traditional broadcast media on social platforms, according to Christina Nicolotti Squires, director of content at Sky News. Speaking at the Connected TV World Summit in London, Squires said that whilst consumer behaviour is ever changing Sky News’ strategy is exploring digital distribution avenues. […]

Shows destination provides big boost for Snap

Snap beat analyst estimates with a 36% revenue rise which it attributes to its redesign of Discovery – the destination for premium content made by the company and its partners. The company reported what it called “record” revenue of $390m for Q4, up by 36% year-on-year. Full-year revenue was $1.2bn, up 43% from 2017. CEO […]

Snapchat launches TV-style Shows format in the UK

Snapchat has partnered with a number of broadcasters and publishers to bring its TV-style Shows format to the UK, expanding the selection of local, professionally-produced content on the platform. Shows are TV-like content produced in vertical format for a mobile audience which are typically between three and seven minutes in length. The content is monetised […]

NBC to stream live Olympics coverage on Snapchat

NBC is due to stream one live moment a day to Snapchat users in the US during this month’s Olympic Winter Games from PyeongChang, South Korea. The Snapchat partnership will be the first time that NBC Olympics has ever distributed live Olympic programming off of its own platforms. It will also mark the debut of […]

Eurosport partners with Snap on Olympics coverage

Eurosport has agreed a content and advertising deal with Snap to bring coverage of the 2018 Winter Olympic Games in PyeongChang to Snapchat. Different types of curated content from the games will appear on Snap’s Discovery platform – including behind-the-scenes action from Olympic snowboarding, skiing and ice hockey events, and content from athletes and influencers. […]

Snap and NBCUniversal launch digital content studio

Snap and NBCUniversal are partnering on a new digital content studio that will make made-for-mobile programming that will primarily debut on Snapchat. The joint venture will be based in Santa Monica, California, and will initially focus on developing and producing Shows – including scripted and other genres – for the Snapchat platform. NBC Entertainment veteran […]

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