Discovery has signed a content and advertising partnership with Snapchat parent company Snap ahead of the rescheduled 2020 Tokyo Olympic Games.
The companies will collaborate to promote Eurosport’s Olympics coverage along with recently launched premium streaming service discovery+ via a Eurosport Olympics daily Show on the Snapchat Discover platform.
This will include two daily episodes each day during the games, available to users in Europe. Audiences in France, Germany, Italy, Spain and the UK will have local language content. In addition, the parties will collaborate on preview content ahead of the Tokyo Olympics and the 2022 Olympic Winter Games in Beijing.
Andrew Georgiou, President, Eurosport and Global Sports Rights and Sports Marketing Solutions, said: “It can be argued the world has never needed an Olympic Games more than it does at this time, bringing a rare moment of global togetherness that will be uniquely relevant and inspiring for every generation. In addition to introducing our sports streaming content to a broad audience through discovery+, collaborating with Snap to bring Eurosport’s content to younger generations provides the ideal opportunity to tell the stories that really matter, both on and off the field, and will bring the Games experience to life.
Ben Schwerin, SVP of Content and Partnerships at Snap said: “We’re thrilled to expand our partnership with Discovery as we head towards the next two Olympic Games in Tokyo and Beijing.
“Sport has an amazing way of connecting us, so we’re grateful to be able to showcase such inspiring content to our community on Snapchat, bringing them to the heart of the Games from the comfort of their phone.”
Discovery said that the collaboration will present brands with a “unique opportunity to leverage the world’s greatest global event to engage a younger generation who will experience the Olympics through a fresh mobile-first experience.”
There still however persist concerns that the Tokyo games could be cancelled over concerns over slow global rollout of Covid-19 vaccinations.