Snapchat


M6 agrees Snapchat deal

M6, the French TV group, has announced a partnership with messaging app Snapchat. The deal will see M6 make extracts of its programmes available on the social media platform in its Discover tab. The broadcaster will publish extracts of its shows including Top Chef, Meilleur Pâtissier and Recherche Appartement ou Maison. M6 is the first […]

DAZN and Snapchat agree global content deal

DAZN has announced a new global partnership with Snapchat. The partnership will see Snapchat users worldwide have free access to behind-the-scenes clips and highlights from the company’s boxing rights portfolio. Content will be uploaded to Snapchat throughout the entire year, including a new show called DAZN Fight Week which will premiere on Snapchat’s Discover platform […]

HBO Max gets Snapchat integration for social viewing

WarnerMedia’s premium streaming service HBO Max has partnered with Snapchat to bring full episodes of its shows to the mobile social media platform. Available via Snap Minis, the platform’s portal for shared experiences, users can watch select episodes of HBO Max programming in the app.  Akin to watch party features offered by the likes of […]

Snap reveal Story Studio editing app and AR glasses

Snapchat operator Snap has announced a new video editing iOS app. The social media service, which has lost ground to TikTok in terms of widely-consumed short-form video, will launch Story Studio later this year, pulling data from Snapchat and its TikTok-like Spotlight feature. Snap said that the app has more than 500 million monthly active […]

Discovery partners with Snapchat for exclusive Olympics content

  Discovery has signed a content and advertising partnership with Snapchat parent company Snap ahead of the rescheduled 2020 Tokyo Olympic Games. The companies will collaborate to promote Eurosport’s Olympics coverage along with recently launched premium streaming service discovery+ via a Eurosport Olympics daily Show on the Snapchat Discover platform. This will include two daily […]

NBC partners with Snapchat for Olympic content

NBC has signed a deal with Snap to produce original content for its social media platform Snapchat to cover the upcoming 2020 Olympic Games in Tokyo.  It is the third partnership between the two parties, following similar collaborations on the Rio 2016 Olympics and PyeongChang 2018 Winter Olympics. The deal will see NBC release more […]

Snapchat introduces ‘creator shows’ format for short-form content

Gen-z oriented social media company Snap is once again dipping its toe into original programming ahead of VidCon. Partnering with celebrities such as Serena Williams, Arnold Schwarzenegger, and Kevin Hart, along with creators like Emma Chamberlain, Loren Grey, and Rickey Thompson, Creator Shows will last between three and five minutes with eight-10 episodes per season.  […]

Short-form mobile video on the rise for Gen Zs and Millennials

Linear TV viewing figures may be on the decline, but overall numbers are on the rise – and young people are to thank. This is according to a new study from The National Research Group commissioned by Snap Inc. The report outlines the evolution of video, trends in mobile content, and the role of Snapchat […]

Snap unveils raft of new shows and launches games service

Social network Snap held its first-ever Partner Summit on Thursday to unveil a list of new original shows as well as launching a new gaming offering and new features. The purpose of the event is to unveil new products and encourage potential partners to build features or products that work with the Snapchat App. New […]

Firework social video app goes live 

Loop Now Technologies, a company founded by early members of LinkedIn and Snapchat, has officially launched its short-form video app Firework on iOS and Android. Billed as ‘the future of social mobile TV’, Firework is a video service that lets users post and share clips of up to 30 seconds. The formal launch brings with […]

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