Snapchat


Snapchat introduces ‘creator shows’ format for short-form content

Gen-z oriented social media company Snap is once again dipping its toe into original programming ahead of VidCon. Partnering with celebrities such as Serena Williams, Arnold Schwarzenegger, and Kevin Hart, along with creators like Emma Chamberlain, Loren Grey, and Rickey Thompson, Creator Shows will last between three and five minutes with eight-10 episodes per season.  […]

Short-form mobile video on the rise for Gen Zs and Millennials

Linear TV viewing figures may be on the decline, but overall numbers are on the rise – and young people are to thank. This is according to a new study from The National Research Group commissioned by Snap Inc. The report outlines the evolution of video, trends in mobile content, and the role of Snapchat […]

Snap unveils raft of new shows and launches games service

Social network Snap held its first-ever Partner Summit on Thursday to unveil a list of new original shows as well as launching a new gaming offering and new features. The purpose of the event is to unveil new products and encourage potential partners to build features or products that work with the Snapchat App. New […]

Firework social video app goes live 

Loop Now Technologies, a company founded by early members of LinkedIn and Snapchat, has officially launched its short-form video app Firework on iOS and Android. Billed as ‘the future of social mobile TV’, Firework is a video service that lets users post and share clips of up to 30 seconds. The formal launch brings with […]

Shows destination provides big boost for Snap

Snap beat analyst estimates with a 36% revenue rise which it attributes to its redesign of Discovery – the destination for premium content made by the company and its partners. The company reported what it called “record” revenue of $390m for Q4, up by 36% year-on-year. Full-year revenue was $1.2bn, up 43% from 2017. CEO […]

Snapchat launches TV-style Shows format in the UK

Snapchat has partnered with a number of broadcasters and publishers to bring its TV-style Shows format to the UK, expanding the selection of local, professionally-produced content on the platform. Shows are TV-like content produced in vertical format for a mobile audience which are typically between three and seven minutes in length. The content is monetised […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

Pew: Facebook no longer most popular online platform among US teens

Facebook is no longer the most popular online platform among US teens, with more now claiming to use YouTube, Instagram and Snapchat, according to the Pew Research Center. The ‘Teens, Social Media and Technology 2018’ report said that a shift in teens’ social media use is just one example of how the technology landscape for young people […]

NBC to stream live Olympics coverage on Snapchat

NBC is due to stream one live moment a day to Snapchat users in the US during this month’s Olympic Winter Games from PyeongChang, South Korea. The Snapchat partnership will be the first time that NBC Olympics has ever distributed live Olympic programming off of its own platforms. It will also mark the debut of […]

Snap content chief shares mobile video plans following NBCU deal

Snapchat will continue to focus on content that is designed specifically for mobile and will continue to rely exclusively on an advertising-based revenue, according to Sean Mills, the video messaging service’s head of original content. Speaking at MIPCOM yesterday, Mills said that Snap’s newly announced content creator studio JV with NBCUniversal is based on the […]

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