Vizio aims to solve repetitive OTT ads with Universal Frequency Control

Vizio Ads – the TV maker’s advertising arm – has unveiled its new Universal Frequency Control capability. The new tech enables brands to set limits on how often a Vizio TV within a household is exposed to specific ads through its platform. The company said that the product will solve “one of the biggest problems […]

Vizio users watched more than 1 trillion minutes in 2020

Smart TV maker Vizio has said that viewing on its sets jumped up by more than a fifth in 2020 to 1.1 trillion minutes.  Vizio, which is the second-largest smart TV maker in the US, said that it gathered these figures from 17 million sets which had opted in to its viewing measurements and that, […]

Vizio brings Facebook Watch to its smart TVs

Facebook Watch has launched on Vizio SmartCast TV sets. Users in the US will now have access to the fast-growing video app from the social media giant. Facebook Watch promises a personalised TV experience tailored to the user’s interests and social connections across a wide range of subjects including live events, shows, sports, gaming, news […]

Apple TV launches on Vizio TVs with three month free TV+ offer

Apple has launched its TV app on Vizio TVs. US Vizio users will also be given a three month free trial to Apple’s premium TV+ SVOD. The low-cost TV maker is a best seller in the US and Canada, where the app will initially launch, though Canadian customers will not receive the extended trial. In […]

Vizio to launch 12 free kids channels on SmartCast

TV maker Vizio will launch 12 kids and family linear TV channels to its SmartCast OS in the US. Vizio, which claims to be the number one US-based TV brand and top sound bar maker in the country, said that the new 24-hour TV channels will “bring kid-friendly entertainment to millions of viewers across America.” […]

Peacock to land on Vizio and LG TVs at launch

Following yesterday’s deal to bring Peacock to Google devices, NBCUniversal has announced that the streamer will be available on Vizio SmartCast and LG Smart TVs at launch on July 15. The streamer will launch with a free tier which offers more than 7,500 hours of content, an ad-supported premium tier with 15,000 hours of content […]

Vizio signs AVOD deal with Endemol Shine

US-based TV manufacturer Vizio has struck a deal that will see Endemol Shine Group-curated online channels becoming available via its ad-supported on-demand service. More than 600 episodes will become available on Vizio’s ad-supported SmartCast streaming service across the US, including renovation series Restoration Man and the American version of Deal Or No Deal. Shows will  […]

Sharp files lawsuit against Vizio

Sharp has filed a patent infringement lawsuit against TV maker Vizio and two of its partners. The Foxconn-owned business is seeking an injunction to ban one of Vizio’s TV products in the US. Sharp owns over 10,000 display patents in China, Japan and the US. Sharp said that Vizio’s 70-inch TV uses LCD panels that […]

Disney+ app launches on Vizio smart TVs

TV maker Vizio has signed a deal with Disney to bring the Disney+ SVOD to its SmartCast smart TV platform. While users had previously been able to access cast the streamer to their TV sets via Apple AirPlay 2 and Chromecast, this update will allow viewers to launch the app and search for Disney+ content […]

Apple TV to launch on Sony, Vizio smart TVs

Apple has confirmed that its Apple TV app will launch on Sony and Vizio smart TVs ‘later this year’. The announcement comes several days after the news that the app would also be made available to 2020, 2019 and 2018 LG smart TVs. It brings the total number of smart TV manufacturers offering Apple TV-built […]