TV maker Vizio has announced a refreshed version of its WatchFree streaming service.
Now dubbed WatchFree+, the AVOD service provides viewers with a range of free content along with hundreds of live channels.
The revamped streamer brings a renewed focus on data-informed programming, which promises to provide users with a more personalised experience by leveraging Vizio’s Inscape viewing data. This collects viewing detailed information about viewing habits, but the company has been keen to stress that users can opt-out of this data collection via their system settings.
In addition, WatchFree+ offers custom curated channels, along with a new featured category with seasonal programming, themed collections, and pop-up channels.
Katherine Pond, vice president of Business Development at VIZIO, said: “WatchFree+ provides audiences with access to the channels and programming you expect with cable, but in a free streaming environment that makes it easy to personalize and customize the entertainment experience. With the growth and evolution of WatchFree+, we now offer hundreds of free channels where we manage and control the programming for consumers and the ad inventory for marketers — providing better experiences for all.”
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