Viaplay


NENT Group ‘stands apart’ among broadcasters taking on streaming giants

Nordic Entertainment Group (NENT Group) stands on its own as an example of a broadcaster successfully making the transition to online media and competing with SVOD giants thanks to its strong content assets and – in particular – its “high-quality sports right portfolio”, according to analysts at Berenberg. Berenberg is highly positive about the prospects […]

NENT Group confident about expansion plans while remaining sustainable

Anders Jensen, CEO of Nordic Entertainment Group (NENT Group), said that the company is in a ‘strong leadership position’ in regards to its streaming service Viaplay. The CEO was speaking at a live-streamed capital market’s day event shortly after the company revealed that Viaplay will rollout in a further 10 international markets by 2023, including […]

NENT’s Viaplay to expand to 10 international markets, including Poland and US

Nordic Entertainment (NENT Group) has unveiled plans to rollout streaming services in 10 international markets by the end of 2023, including Estonia, Latvia, Lithuania, Poland and the US in 2021. By the end of 2025, NENT Group aims to increase its subscriber base to approximately 10.5 million by more than doubling its Viaplay paying subscriber base in […]

Netflix drops subs in increasingly competitive Sweden

Despite adding an extra 2.2 million subscribers globally in the most recent quarter, Netflix has actually lost users in Sweden for the first time in almost a decade. According to Mediavision, the streaming giant shed approximately 110,000 subscribers in the Nordic country year-over-year – the first time it has lost customers since launching in the […]

NENT Group ups Viaplay target for second time in 2020

Following a successful H1, Nordic Entertainment Group (NENT Group) has upgraded its 2020 subscriber target to 3 million for streaming service Viaplay. This new target would see Viaplay add more than 700,000 subscribers by the end of the year, representing an annual growth of 30%. This would not be unprecedented, considering that the first half […]

NENT ad sales and subscription revenues drop despite rise in Viaplay numbers

Free TV and subscription streaming provider Nordic Entertainment Group (NENT Group) saw like-for-like sales drop by 13% in Q2 as a result of the COVID-19 pandemic, with both advertising and subscription revenue falling, despite a strong uptick in Viaplay streaming subscribers. The group reported sales of SEK2.624 billion, down 13%. Streaming service Viaplay saw its […]

NENT’s Viaplay to merge with Elisa Viihde in Finland

Nordic Entertainment Group (NENT Group) is to combine its streaming service Viaplay with OTT rival Elisa Viihde Aitio in Finland. NENT and Finnish telco Elisa will launch a standalone service for Finnish viewers called Elisa Viihde Viaplay, which will launch in Q4. It will offer Viaplay’s original Nordic productions, Hollywood films and series, as well […]

Nordic Entertainment takes Viaplay to Baltics

Nordic Entertainment Group (NENT Group) is rolling out its Viaplay streamer into the Baltics and is planning to stock the service with local commissions from the region. The SVOD will be launched in Estonia, Latvia and Lithuania in the first quarter of 2021, offering viewers originals, films and series, kids’ content and live sports. The […]

NENT Group launches Viaplay sports package in Iceland

Nordic Entertainment Group (NENT Group) has launched its Viaplay sports package in Iceland.  Coinciding with the relaunch of the Bundesliga and NASCAR seasons, people in Iceland will now be able to stream those competitions along with a number of others (such as the Danish Superliga which will resume on May 28). The Viaplay sports package […]

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