Viaplay


Listen to the new episode of TV Watch with NENT Group chief content officer Filippa Wallestam

The latest episode of Digital TV Europe’s podcast TV Watch is now live on Spotify and Apple Podcasts.  Hosted by DTVE deputy editor Jonathan Easton, TV Watch chats with figures from the industry to digest the biggest news and trends in the worlds of broadcasting, streaming and everything else to do with TV in Europe and further afield. […]

Berenberg positive on NENT Group’s upping of sub targets and EBIT losses

Nordic streaming outfit Nordic Entertainment Group’s (NENT Group) ambitious international rollout plan for Viaplay is “likely to bear fruit in the medium term”, despite increased EBIT losses as it finances it expansion, according to an analysis by Berenberg. At NENT Group’s capital markets day last week the streaming outfit raised its subscriber target for 2025 […]

NENT Group acquires IndyCar rights for new streaming markets

Sweden-based streaming outfit Nordic Entertainment Group (NENT Group) has extended its rights to show NTT Indycar Series motorsport until 2024. The group’s Viaplay streaming service will continue showing every race from North America’s premier motorsport competition in Sweden, Finland, Denmark, Norway and Iceland, while adding Poland, Estonia, Latvia and Lithuania for the first time. The […]

Viaplay to launch in the UK, Germany and Canada

Nordic streamer Viaplay is to launch in the UK, Germany and Canada over the next two years. The Nordic Entertainment Group (NENT Group)-owned streamer will be rolled into the UK in the second half of 2022 followed by expansion into Canada, Germany, Austria and Switzerland during 2023. NENT has also set itself new subscriber targets, […]

NENT Group rebrands studios business as Viaplay Studios

Nordic Entertainment Group (NENT Group) has restructured and rebranded its studio operations, NENT Studios, as Viaplay Studios. The reorganised division will be primarily focused on creating original content for the company’s Nordic-facing Viaplay streaming service, which expects to be available in “at least” 15 countries by the end of 2023. As part of the changes, […]

Nordic Entertainment secures NHL for Viaplay Poland

Nordic Entertainment Group (NENT Group) has signed a five-year exclusive media rights agreement with the US National Hockey League (NHL) to broadcast up to 1,400 live NHL games every season on the Viaplay streaming service in Poland until 2026. The deal expands NENT Group and the NHL’s existing partnership to nine European countries, and reinforces […]

NENT Group adds new football rights to Baltic Viaplay offering

Nordic Entertainment Group (NENT Group) has struck a new agreement with UEFA to make the Viaplay streaming service the exclusive home of UEFA Euro and FIFA World Cup qualifying matches and the UEFA Nations League in Estonia, Latvia and Lithuania from 2022 to 2028, in addition to the UEFA Euro 2024 and UEFA Euro 2028 […]

Viaplay launches in Poland as NENT secures UPC distribution deal

Nordic Entertainment Group (NENT Group) has launched its streaming service Viaplay in Poland. The launch comes as a part of a major international push for Viaplay that was laid out by CEO Anders Jensen in late 2020. The streamer is priced at priced at PLN34 (€7.55) per month, and has a wide range of content […]

NENT Group ‘set for bigger losses’ in near term, but international prospects look good

Nordic Entertainment (NENT Group) is set to incur increased cumulative losses as it spends more on content to feed its international growth ambitions for streaming service Viaplay, but the company’s big international bet is likely to be justified, according to analysts at Berenberg. Following NENT Group’s announcement that it was doubling its international subscriber outlook […]

NENT Group ups Viaplay targets as international rollouts approach

Nordic Entertainment Group (NENT Group) has posted positive streaming growth as it looks to expand out of its native Scandinavia.  The company’s Viaplay streamer added 140,000 subscribers. That total includes 27,000 subscribers from outside Scandinavia, with the service expanding outside of the region in March.  Viaplay’s total subscriber base has expanded by 21% to 3.29 […]

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