Viaplay to launch ad tier and take on account sharing as signs of recovery emerge

Viaplay is looking to introduce an advertising tier within its streaming offering as well as tackling account sharing and cutting back on original scripted content to keep its performance on track this after a fourth quarter that showed signs that the struggling Nordic streamer was beginning to recover from an extremely challenging year.   Viaplay […]

Viaplay signs sports distribution deal with Baltic’s TV3 group

Struggling Nordic media outfit, Viaplay Group, has secured a sports distribution deal with Baltic media company TV3 Group covering Estonia, Latvia and Lithuania. Viaplay’s full live sports portfolio in the Baltic region will be sublicensed to TV3 Group’s streaming service Go3, with direct Viaplay subscribers in the three countries to be transferred to Go3 during […]

Viaplay sells production outfit Paprika to management

Viaplay Group has sold Paprika Studios to the Central and Eastern European production group’s management team, led by CEO Ákos Erdős. The Nordic firm revealed it was in discussions with the prodco’s management last month and it has now confirmed that the deal was completed late last week. Paprika management said the company would retain its […]

Viaplay boosted by Nordic ad market

Improved prospects in its core markets should help Viaplay meet its target range for sales for the full year, according to the struggling streamer’s latest trading update. Viaplay said that it now expects its Nordic operations to perform above the previously released range for sales, while international operations are likely to perform worse than expected. […]

Viaplay renews UFC rights in the Nordics

Sweden-based streaming outfit Viaplay has extended its Nordics exclusive streaming deal with Ultimate Fighting Championship (UFC). Viaplay retains its rights to the MMA franchise, with the streaming service to show more than 40 live UFC events every year with local language commentary in Sweden, Finland, Denmark and Norway. The renewed agreement includes coverage of all […]

Canal+ and PPF take 29% each as Viaplay shareholders approve plan

Viaplay shareholders have approved a restructuring plan that will see Canal+ Group and Czech investment outfit PPF each hold 29.3% of the company. The Viaplay recapitalisation plan will raise SEK4 billion (US$390 million) in new shares, with debts to be written down or renegotiated. Once the changes are completed, Canal+ will hold 1,342,833,333 class B […]

Viaplay names ex-MTG exec as Dutch chief

Troubled Sweden-based streamer Viaplay Group has named Roger Lodewick as SVP and CEO Viaplay Netherlands, effective immediately. Lodewick joins from ESL FACEIT Group, a major international esports and gaming festival company, where he was president sports games. In his new role, he will hold commercial and operational responsibility for the Viaplay streaming service in the […]

Viaplay to recapitalise, exit UK, Poland and Baltics

Viaplay has seen its shares dive 75% after unveiling a recapitalisation plan ahead of its delayed Q3 results, with the embattled Nordic streamer also confirming it will be exiting the Baltics, Poland and the UK and selling its Central and Eastern European production group Paprika Studios. The streamer revealed its operating income had declined SEK321 […]

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