Formula 1 and Viaplay sign deal to deliver F1 TV Pro in the Netherlands

Formula 1 have signed a deal with Viaplay Group to deliver coverage of the 2024 season via its OTT service F1 TV Pro to Viaplay customers in the Netherlands.

Viaplay subscribers will have access to F1 TV Pro as part of their Viaplay package, alongside the Nordic streaming service’s Formula 1 coverage.

During the 2024 season, Viaplay will continue to stream all Formula 1 races live with Dutch commentary, along with every qualifying session, free practice and highlights. Through F1 TV Pro, viewers will have access to additional features such as international commentary, multiple onboard cameras, pitlane and paddock feeds and in-race radio communications. F1 TV Pro will also remain available in the Netherlands as a stand-alone product.

The deal sees Viaplay expand its coverage on the motorsport, with its current partnership with F1 driver Max Verstappen in which the Dutch world champion stars in Viaplay programming and has an ambassadorial role for the service.

We’re creating an outstanding sports streaming product that fans across the Netherlands simply cannot miss,” said Jørgen Madsen Lindemann, Viaplay Group president and CEO.  “Adding this first-of-its-kind partnership with F1 TV Pro means even more options, immersive racing experiences and insights for our subscribers, and puts us in pole position for the future.”

Peter Nørrelund, Viaplay Group EVP and chief sports & business development officer added: “The Netherlands is one of the world’s most exciting Formula 1 markets, with a rich motorsport heritage, a local legend rewriting the record books, and millions of passionate and knowledgeable fans. This creates great opportunities for both a broad streaming product such as Viaplay and a specialised service like F1 TV Pro.”

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