Viacom International Media Networks


Viacom teams with Facebook for MTV Stax

Viacom International Media Networks’s (VIMN) MTV has teamed up with Facebook in the UK to launch a live and interactive quiz game show on Facebook Watch called MTV Stax. The agreement means that MTV will be one of the first UK partners to utilise Facebook Watch’s new game show functionality, which it developed as part […]

Bakish: Pluto TV acquisition will be OTT ‘game changer’ for Viacom

Viacom’s acquisition of ad-supported OTT TV network Pluto TV will be a “game changer” for the company’s direct-to-consumer strategy, according to the studio’s CEO Bob Bakish, and will play a key role in the company’s direct-to-consumer strategy both domestically and internationally, with the launch of a Spanish-language service planned in the near term. Speaking to […]

MTV launches mobile SVOD service in the UK

Viacom International Media Networks (VIMN) has launched MTV’s first-ever direct-to-consumer SVOD mobile streaming app MTV Play in the UK. MTV Play is targeted at younger, mobile-first audiences who want to watch MTV’s youth-focused reality content. The app will include a broad array of catch-up and box set content and a live feed of the MTV […]

RTL Nederland teams with Discovery, Fox and Viacom in ad initiative

RTL Nederland, Discovery Benelux, Fox Networks Group Benelux and Viacom International Media Networks (VIMN) have struck a three-year advertising sales collaboration agreement. Under the terms of the deal, RTL Nederland will acquire advertising joint venture BrandDeli BV and will have the right for a minimum of three years to sell advertising space for the brand […]

Viacom’s Paramount to make pictures for Netflix as OTT strategy takes shape

Viacom’s Paramount Pictures is to make movies for Netflix as part of a new deal between the pair, unveiled at the end of last week. Speaking on Viacom’s full-year results conference call at the end of the week, Paramount boss James Gianopoulis said that the studio was “exploring new revenue streams in addition to theatrical […]

Viacom takes Nick Jr. Play down under

Viacom International Media Networks has unveiled plans to launch an authenticated version of its Nick Jr. Play service with Sky New Zealand on November 1. Nick Jr. Play is an interactive app offering pre-schoolers access to Nick Jr. shows, games and music including full episodes, games, original videos and other content. The app will provide Sky New […]

Viacom to launch Paramount SVOD service in Poland

Viacom International Media Networks (VIMN) is launching a Paramount-branded SVOD service for the first time in the Central and Eastern Europe (CEE) region. Paramount Play is due to debut this month in Poland with mobile operator Play and cable TV distributor Toya, with more network operators expected to launch the service in the coming months. […]

Viacom’s Bakish highlights three-pronged digital strategy

Viacom will take a three-pronged approach to the direct-to-consumer business, including plans for an advertising-supported “front door” branded offering, but has no plans to launch any kind of premium Netflix-style service, according to CEO Bob Bakish. Speaking at a Broadcasting Press Guild (BPG) event in London this morning, Bakish said that Viacom is looking at […]

Viacom launches first streaming app in CEE

Viacom International Media Networks has launched its first mobile video streaming app in central and eastern Europe in partnership with Telenor. Telenor customers in Serbia will have free access to long-form content through the Nickelodeon Play VOD mobile app from today. Telenor is also set to debut Nickelodeon Play in Montenegro in October and it […]

Viacom International creates new digital studios unit

Viacom International Media Networks has named Brendan Yam to head up a new digital studios unit, as vice-president and general manager. Viacom Digital Studios International (VDSI) will focus on creating, distributing and monetising digital content for Viacom’s brands outside of the US.  The move marks an upping in Viacom’s investment in short-form, digital content aimed […]

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