Viacom International Media Networks


Viacom’s Bakish highlights three-pronged digital strategy

Viacom will take a three-pronged approach to the direct-to-consumer business, including plans for an advertising-supported “front door” branded offering, but has no plans to launch any kind of premium Netflix-style service, according to CEO Bob Bakish. Speaking at a Broadcasting Press Guild (BPG) event in London this morning, Bakish said that Viacom is looking at […]

Viacom launches first streaming app in CEE

Viacom International Media Networks has launched its first mobile video streaming app in central and eastern Europe in partnership with Telenor. Telenor customers in Serbia will have free access to long-form content through the Nickelodeon Play VOD mobile app from today. Telenor is also set to debut Nickelodeon Play in Montenegro in October and it […]

Viacom International creates new digital studios unit

Viacom International Media Networks has named Brendan Yam to head up a new digital studios unit, as vice-president and general manager. Viacom Digital Studios International (VDSI) will focus on creating, distributing and monetising digital content for Viacom’s brands outside of the US.  The move marks an upping in Viacom’s investment in short-form, digital content aimed […]

Viacom moving ahead with OTT plan and US$1bn studio production goal

Viacom is moving ahead with plans to launch a new direct-to-consumer platform in the US as well as ramping up its studio production initiative globally to create new first-run content for third-party platforms, according to CEO Bob Bakish. Speaking to analysts after the company posted its fiscal Q3 results, Bakish said that one element of […]

Viacom taps Red Bee for Paramount Network UK launch

Viacom International Media Networks (VIMN) has tapped Red Bee Media for the launch of Paramount Network in the UK. Paramount Network, which launched in the UK market earlier this month, is being scheduled and programmed by the Channel 5 editorial team under the direction of Ben Frow, director of programmes at Viacom-owned Channel 5. The […]

Ukraine’s Volia adds new channels

Ukrainian cable operator Volia has added a channel dedicated to Ukrainian series and movies and Viacom’s Spike to its line-up of TV channels. Bolt provides content from the domestic production of Film.UA Group and Star Media studios, aimed at a middle-aged male audience. The line-up of series on bolts includes Nyukhach, Shuler, Balada pro Bombera, […]

Viacom hires UK and Ireland kids programming exec

Viacom International Media Networks (VIMN) has appointed Disney’s UK & Ireland programming director Louise Bucknole to lead on kids programming. Bucknole has been hired in the newly created role of VP of programming for VIMN Kids. She will be tasked with driving ratings performance and brand strength for the Nickelodeon channels and Milkshake! on Channel […]

Channel 5 adds four new content partners for My5

Viacom-owned UK free-to-air commercial broadcaster Channel 5 has signed four new content partnership deals for its streaming service, My5, bringing 1,500 additional hours to the platform over the next year. Content partnerships have been secured with PBS America, Together channel, Little Dot Studios and BET, whose programming will appear on the platform from this month. […]

Viacom expands Comedy Central Germany

Viacom International Media Networks (VIMN) is expanding its Comedy Central channel in Germany to a 24-hour offering from January next year as part of the ongoing revision of its European portfolio of channels. VIMN said that market share for the Comedy Central brand in Germany has grown by 21% market share year-on-year and by as […]

Viacom launches Paramount Network in the UK

Viacom International Media Networks is to launch Paramount Network in the UK in July as a new destination for scripted drama, comedy and movie content. The channel, which will launch on July 4, will be scheduled and programmed by the Channel 5 editorial team under the direction of Ben Frow, director of programmes at Viacom-owned […]