Viacom International Media Networks


Audiences and partnerships driving Viacom’s D2C strategy

Viacom is combing OTT, D2C and traditional distribution models to reach new audiences and drive value for its partners as the company evolves both its partnerships with traditional distributors and OTTs to develop their core brand offerings, according to Dan Fahy, VP Commercial and Content Distribution. Speaking at the Connected TV World Summit in London, […]

EE provides Amazon Prime Video with inclusive mobile data

BT-owned UK mobile operator EE has launched new content offerings with Amazon Prime Video and MTV Play featuring inclusive mobile data for new and existing EE pay monthly mobile customers.  EE is offering six-month subscriptions to Prime Video and MTV Play with inclusive data, for new and existing pay monthly mobile customers. The operator has […]

Viacom debuts Paramount+ as standalone subscription service with Telia Finland

Viacom International Media Networks (VIMN) has launched its Paramount+ SVOD service in Finland in partnership with Telia. Paramount+ initially launched in the Nordics in 2017 as a set-top box and TV Everywhere application available to higher tier subscribers of pay TV operators. The Telia partnership marks the first time that the service will be available direct to […]

Viacom teams with Facebook for MTV Stax

Viacom International Media Networks’s (VIMN) MTV has teamed up with Facebook in the UK to launch a live and interactive quiz game show on Facebook Watch called MTV Stax. The agreement means that MTV will be one of the first UK partners to utilise Facebook Watch’s new game show functionality, which it developed as part […]

Bakish: Pluto TV acquisition will be OTT ‘game changer’ for Viacom

Viacom’s acquisition of ad-supported OTT TV network Pluto TV will be a “game changer” for the company’s direct-to-consumer strategy, according to the studio’s CEO Bob Bakish, and will play a key role in the company’s direct-to-consumer strategy both domestically and internationally, with the launch of a Spanish-language service planned in the near term. Speaking to […]

MTV launches mobile SVOD service in the UK

Viacom International Media Networks (VIMN) has launched MTV’s first-ever direct-to-consumer SVOD mobile streaming app MTV Play in the UK. MTV Play is targeted at younger, mobile-first audiences who want to watch MTV’s youth-focused reality content. The app will include a broad array of catch-up and box set content and a live feed of the MTV […]

RTL Nederland teams with Discovery, Fox and Viacom in ad initiative

RTL Nederland, Discovery Benelux, Fox Networks Group Benelux and Viacom International Media Networks (VIMN) have struck a three-year advertising sales collaboration agreement. Under the terms of the deal, RTL Nederland will acquire advertising joint venture BrandDeli BV and will have the right for a minimum of three years to sell advertising space for the brand […]

Viacom’s Paramount to make pictures for Netflix as OTT strategy takes shape

Viacom’s Paramount Pictures is to make movies for Netflix as part of a new deal between the pair, unveiled at the end of last week. Speaking on Viacom’s full-year results conference call at the end of the week, Paramount boss James Gianopoulis said that the studio was “exploring new revenue streams in addition to theatrical […]

Viacom takes Nick Jr. Play down under

Viacom International Media Networks has unveiled plans to launch an authenticated version of its Nick Jr. Play service with Sky New Zealand on November 1. Nick Jr. Play is an interactive app offering pre-schoolers access to Nick Jr. shows, games and music including full episodes, games, original videos and other content. The app will provide Sky New […]

Viacom to launch Paramount SVOD service in Poland

Viacom International Media Networks (VIMN) is launching a Paramount-branded SVOD service for the first time in the Central and Eastern Europe (CEE) region. Paramount Play is due to debut this month in Poland with mobile operator Play and cable TV distributor Toya, with more network operators expected to launch the service in the coming months. […]