Premier Sports


Sports rights: LaLiga signs FTA deal with ITV; OneFootball bags Serie A for UK and Ireland

Regular season live club football has returned to ITV for the first time since 2015, with the broadcaster agreeing a rights deal to Spanish top-flight league LaLiga. The pubcaster has announced a sublicencing deal with Premier Sports to broadcast 10 matches for the next three seasons. ITV said that either FC Barcelona, Real Madrid or […]

Viaplay buys Premier Sports, hires DAZN exec

Nordic SVOD Viaplay has struck a £30m (£36m) deal to buy UK streamer Premier Sports and hired DAZN exec Edward Breeze to run its operations in the country. Viaplay, which today unveiled Edward Breeze as its SVP & head of sports UK, described the acquisition as a “significant acceleration” of its ambitions in the UK, […]

Viaplay looking at acquisition of Premier Sports

Nordic and international streamer Viaplay is reportedly in talks to acquire Premier Sports, a move that would give it access to additional rights as it plans its entry into the UK market. According to Bloomberg, which reported the news, the Sweden-based streaming outfit could strike deal before the end of this month, citing an unnamed […]

LaLiga renews UK and Ireland deal with Premier Sports

Spanish football top-flight league LaLiga has renewed its UK and Ireland broadcast deal with Premier Sports. The broadcaster, which first started carrying the league in 2019, has renewed for a further three years, and will carry LaLiga until the end of 2024/25. Premier Sports has also confirmed that the standalone LaLigaTV channel will remain available […]

Premier Sports picks up home nations football in two year UEFA deal

Premier Sports has announced a deal to broadcast UEFA National Team football in the UK from 2022-24. The deal includes the UEFA Nations League and European Qualifiers to UEFA Euro 2024, along with all of Scotland, Northern Ireland and Republic of Ireland matches. The first match of this deal will see Copa America holders Argentina […]

URC achieves global viewership record

The United Rugby Championship (URC) has announced record viewership for the revamped competition. A revised version of the rugby union league, URC is an annual competition involving professional teams from Ireland, Italy, Scotland, South Africa and Wales, with teams from the two hemispheres taking on one another in a unique contest. URC said that domestic […]

La Liga TV goes free until October

Premier Sports’ dedicated Spanish football channel La LIga TV will be free for Sky customers in the UK through to the beginning of October. The channel, which launched in the UK in January, will be available to view by new and returning subscribers for free until October 1. Sky subscribers can activate the network on […]

LaLigaTV goes free in UK for Spanish football return

Spanish football broadcaster LaLigaTV will be free to view for users in June when the top flight league makes its comeback.  The channel, which is a joint venture of LaLiga and Premier Sports, will offer all matches from Spain’s top-flight LaLiga for free throughout June from its scheduled resumption on June 8. Sky users can […]

La Liga TV launches on Virgin Media 

Premier Sports has announced a partnership with Virgin Media to bring its new channel, La Liga TV, to the operator. The announcement was made at a launch event for the new channel in London. Speaking at the launch, La Liga president Javier Tebas said that the league “wants to be as visible as possible” and […]

La Liga TV launches in UK

Spanish football channel La Liga TV has launched in the UK. The channel is available to Sky TV subscribers and claims to be the UK’s first dedicated channel showing all live content from a top football league. The channel is being offered with an initial two-week free trial period through January 28. This will cover […]