Peacock


NBCU partners with tvScientific for Peacock Ad Manager launch

Comcast-owned NBCUniversal has announced the launch of Peacock Ad Manager in partnership with CTV performance advertising business tvScientific. Peacock Ad Manager is a self-service ad buying platform with full-funnel attribution measurement that promises to “unlock access to all of NBCUniversal’s streaming portfolio of long-form and short-form video content,” including a reach of more than 180 […]

Peacock adds 4 million as NBCU announces plans to take back next-day content from Hulu

NBCUniversal’s hybrid A/SVOD service Peacock added four million subscribers in the first quarter of the year, parent company Comcast has confirmed. Peacock, which launched in July 2020, now has a total paid subscriber base of 13 million, however millions more are using the service either for free or as a part of their Xfinity cable […]

MLB continues streaming push with Peacock deal

Major League Baseball has agreed another US broadcast deal to take the sport to streaming with Peacock. The NBCU streamer will be the exclusive home to a newly created baseball game on Sunday mornings. Starting May 8, Peacock will livestream an NBC Sports-produced baseball game for 18 consecutive weeks.  The first match of this deal, […]

Comcast to double Peacock content spend as it pivots to ad-supported subscription model

Comcast is to double the amount it spends on programming on streaming service Peacock this year to over US$3 billion as it seeks to drive take-up, with a plan to increase domestic content spending to US$5 billion in the next couple of years. Speaking to analysts after Comcast reported its Q4 numbers, CFO Michael Cavanagh […]

NBCU lowers expectations for Winter Olympics viewing figures

NBCUniversal has admitted that it is lowering its TV ratings expectation for the upcoming Winter Olympics from Beijing. The broadcaster’s president of advertising and client partnerships Mark Marshall has said that it is lowering its expectations by as much as half depending on the time of day and platform, with NBCU splitting broadcasts between its […]

Peacock launches on Sky in Germany and Austria

NBCUniversal streaming service Peacock launches in German and Austria on Sky’s pay TV platform today.  Sky Q and Sky Ticket customers in Germany, as well as Sky X customers in Austria, can access the new Peacock offering, including premium Peacock Originals and series from NBCUniversal, from today.  The German-area launch follows the launch of the […]

NBCU’s Peacock poaches Hulu exec for global partnerships and strategy

NBCUniversal in the US has appointed Hulu exec Annie Luo as EVP of global partnerships and strategic development for its streaming service Peacock. In her new role, Luo will lead teams responsible for driving growth via existing strategic partnerships, and will collaborate with stakeholders across Comcast, NBCUniversal, and Sky on the development and execution of […]

Peacock to stream Winter Olympics live

NBCUniversal streaming service Peacock is to live-stream the 2022 Winter Olympics in the US, delivering all of NBCUniversal’s coverage of the XXIV Olympic Winter Games from Beijing, China on the service’s premium tier. Peacock will present live streaming coverage of every event of the Winter Olympics, inclusive of all events airing on broadcast and cable […]

Universal movies to stream on Peacock 45 days after release

Comcast’s NBCUniversal has unveiled a new theatrical windowing model that will see most titles from Universal Filmed Entertainment Group (UFEG) streamed exclusively on Peacock as early as 45 days after their theatrical and premium VOD release.  The new model, designed to boost Peacock in its battle for viewers with rival streamers, will begin with the studio’s […]

English Premier League bags £2 billion NBC Sports deal

The English Premier League has agreed a record six-year broadcast deal in the US with NBC Sports. The deal, according to The Athletic, is worth more than £2 billion, more than double what the Comcast-owned broadcaster paid for the previous rights cycle. It will see NBC Sports broadcast all 380 matches from the EPL, across […]

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