Peacock


Streaming platform Peacock launches on Meta VR headsets

NBC Universal-owned streamer Peacock has struck a deal that will see it distributed across Meta Quest 2 and Meta Quest Pro in the US. The partnership is the first time that the streaming service has been available on a virtual reality (VR) headset. After kicking off with a no-cost trial, Meta Quest users will be […]

Parrot Analytics: The Mandalorian fronts Finland’s top 10

Disney’s leading Star Wars series The Mandalorian has topped Parrot Analytics’ originals in-demand chart for the week ending April 1 in Finland. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and file-sharing […]

Comcast’s Peacock scraps free tier for new subscribers

Comcast-owned streaming platform Peacock has scrapped its free entry tier for new subscribers. The story, first reported in The Streamable, comes just a week after Comcast reported a $2.5 billion annual loss for Peacock during 2022. Peacock, which launched in 2020, was a primer mover in the shift towards lower-cost ad-funded streaming tiers, which has […]

Peacock hits 20 million subs as Comcast weathers the storm

Media giant Comcast finished 2022 in robust shape, according to the company’s end of year and 4th Quarter 2022 financial results. Despite continued challenges in its overall PayTV business and revenue declines at Sky, the company was buoyed up by growth at its streaming platform Peacock and its theme park and movie businesses. While overall […]

Peacock hits 18 million subs, says NBCU’s Shell but Q4 is looking tough

NBCU CEO Jeff Shell used the UBS TMT investor conference to reveal that the company’s streaming platform Peacock now has 18m subscribers – up from 15m in early October. He said that is “real subscribers paying us real American dollars”. Shell said the platform’s growth spurt was largely due to the decision to migrate NBC […]

Peacock unveils ‘first of its kind’ content deal with Hallmark

NBCUniversal–owned streamer Peacock has struck a “first-of-its-kind” deal with Hallmark which will see the platform carry the latter’s film and TV content within a dedicated hub. The move is widely interpreted as an attempt by Peacock to boost its own brand cache and profile in what has become a high-competitive market. Kelly Campbell, president of […]

NBC Universal and Peacock boost sports offering with Big Ten college football

NBCUniversal has struck a seven-year deal for NBC and streamer Peacock to become the exclusive home of Big Ten Saturday Night US college football, beginning in 2023. Peacock will also exclusively stream eight additional Big Ten Football games each season. Big Ten Saturday Night will mark the first time ever that Big Ten Football will have […]

Peacock stable as Comcast sweats on stalled broadband growth and churn at Sky

NBCUniversal-owned streaming service Peacock saw its paid subscriber numbers stall at around 13 million in the second quarter of this year, while parent company Comcast also failed to add domestic broadband customers for the first time in its history. Losses at the streamer also rose to $467m during the period – compared to $363m in […]

WWE CEO Vince McMahon steps down amid misconduct investigation

Vince McMahon, the CEO of World Wrestling Entertainment (WWE), is stepping down from his role atop the company as it investigates allegations of misconduct.  Last week, the Wall Street Journal reported that McMahon, 76, made a secret US$3 million settlement with a former employee with whom he allegedly had an affair in 2019, and that […]

NBCU partners with tvScientific for Peacock Ad Manager launch

Comcast-owned NBCUniversal has announced the launch of Peacock Ad Manager in partnership with CTV performance advertising business tvScientific. Peacock Ad Manager is a self-service ad buying platform with full-funnel attribution measurement that promises to “unlock access to all of NBCUniversal’s streaming portfolio of long-form and short-form video content,” including a reach of more than 180 […]

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