Ooyala: Mobiles and tablets account for 46% of online video viewing

Mobile phones and tablets combined now represent 46% of all online video viewing across the world, according to Ooyala’s Global Video Index Q4 2015. Mobile video plays were up from 34% in the fourth quarter of 2014 and climbed 170% from 17% in 2013, according to Ooyala. “Since 2011, mobile video plays – smartphones and […]

Qvest Media to resell Ooyala products

OTT video specialist Ooyala has teamed up with broadcast and media infrastructure provider Qvest Media, allowing the latter to resell Ooyala’s products in the EMEA region. Customers can now purchase Ooyala’s entire range of products from Qvest Media, including the new Ooyala IQ data and analysis platform, which the company says can be linked with […]

Meredith taps Ooyala for analytics

OTT specialist Ooyala has signed up Meredith Corp, provider of the Martha Stewart Living site, as the first customer for its IQ standalone analytics system. Ooyala will provide Meredith with video engagement and performance analytics across its sites, including include Martha Stewart Living, Allrecipes and Better Homes & Gardens. Previously, Meredith utilised Ooyala to power […]

OTT moving ‘to centre stage’ for broadcasters, says Ooyala

OTT is now a key area of focus for broadcast companies as the pace of changing consumer habits accelerates, according to a new report by Ooyala. According to the Telstra-owned video platform provider’s State of the Broadcast Industry 2016 report, OTT is now “centre stage”, with just 45% of adult viewers tuning into traditional scheduled […]

More than half of online video watched on mobile in Europe

Europe has moved “aggressively into mobile” with more than 53% of all online video views now taking place on mobile devices, according to Ooyala. The video publishing, analytics and monetisation firm’s Q3 2015 Global Video Index reports rapid growth in mobile video views over recent years, with the worldwide proportion of video now watched on mobile […]

Ooyala launches standalone video analytics

Telstra-owned Ooyala has released an unbundled version of its Ooyala IQ video analytics product. Ooyala IQ offers real-time business intelligence, audience insights and content performance information across all screens. “In-depth video insights should be ubiquitous and an industry standard. By unbundling Ooyala IQ and making it available for any content provider using any video player, […]

Ooyala appoints former Facebook exec as ad manager

Ooyala has appointed former OpenX, Facebook and Microsoft sales executive, Scott Braley, as its general manager of programmatic advertising. Braley will focus on global expansion and revenue growth for the video streaming and analytics company’s programmatic ad business, Ooyala Pulse SSP. “There’s no question the market is rife with opportunity and Ooyala is a driving […]

Joiz taps Ooyala for video monetisation

Social TV company Joiz has tapped Ooyala to provide it with video, interactive and analytics technologies. Ooyala is now powering video and advertising solutions for the Joiz Switzerland and Joiz Germany social TV channels, operated by Joiz Group. Joiz is using Ooyala’s video and ad tech offerings, including end-to-end video management, delivery, analytics and ad […]

Accenture adds features to AVS, teams with Ooyala

Accenture has launched new features for its Accenture Video Solution (AVS) platform and has signed an agreement with Telstra-owned Ooyala to provide advanced video offerings to broadcast, cable TV, digital media, and telecommunications service providers. Featuring an open Software Development Kit, the enhanced AVS offering reduces the amount of software code needed to build video services […]

Ooyala signs ad deal with Spain’s Atresmedia

Ooyala has agreed an advertising-serving agreement with Spanish broadcaster Artesmedia. The video publishing, analytics and monetisation specialist will power monetisation for the broadcaster’s videos using its ad technology. Ooyala claims that with the new deal it will provide ad-serving and programmatic TV services to more than 80% of Spain’s premium broadcaster and publisher market.