OTT video specialist Ooyala has teamed up with broadcast and media infrastructure provider Qvest Media, allowing the latter to resell Ooyala’s products in the EMEA region.
Customers can now purchase Ooyala’s entire range of products from Qvest Media, including the new Ooyala IQ data and analysis platform, which the company says can be linked with the customer’s business intelligence platform to enable optimised programme decisions.
“We see great benefits for both partners. With its technology and services, Ooyala covers the entire value chain from video production, video management, playout, recommendation, SVoD, TVoD and AVoD to programmatic video advertising. Qvest Media knows the specific procedures and processes of broadcasters like the back of its hand, allowing it to integrate our solutions into their workflows and infrastructures in an ideal way,” explains Holger Schöpper, Regional Director CEU at Ooyala. “Together, this makes it possible to create a strong and promising partnership.”
Peter Nöthen, CEO of Qvest Media, said: “Ooyala offers enormous potential for broadcasters and digital publishers to monetise their own programmes with additional OTT offerings financed through advertising. We are delighted to add another innovative company for broadcast IT solutions to our Global Partner Network in the shape of Ooyala and, thanks to the partnership, to be able to offer new digital TV services.”
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