Meredith taps Ooyala for analytics

OTT specialist Ooyala has signed up Meredith Corp, provider of the Martha Stewart Living site, as the first customer for its IQ standalone analytics system.

Ooyala will provide Meredith with video engagement and performance analytics across its sites, including include Martha Stewart Living, Allrecipes and Better Homes & Gardens.

Previously, Meredith utilised Ooyala to power video and provide analytic insights for its Martha Stewart Living site, and chose Ooyala IQ to expand their analytics for viewer engagement and content performance across all web and mobile-web inventory.

Now, it will use Ooyala to aggregate analytics from multiple video players into a unified solution across its Parents, Allrecipes, Better Homes & Gardens and other properties.

“Given Meredith’s robust digital advertising growth, it is essential its teams understand how its content is performing well across the broad portfolio of sites,” said Ooyala CEO Ramesh Srinivasan.

“This is reflective of a larger trend occurring in the industry. As media companies continue to be acquired and merge, measurement and reporting fragments, engendering the need for a single provider to unify analytics across networks. Ooyala IQ provides a single view of the video metrics driving ad supported businesses, irrespective of the video player, giving premium publishers a tool to unify cross-property analytics. ”