Ooyala


Netflix’s US market share to drop to 50% in 2018

Netflix’s share of the US over-the-top (OTT) video market is due to fall from 85% in 2014 to around 50% in 2018 as other online video providers gain traction, according to a new study. The ‘Prospects for Premium OTT in the USA’ report – conducted by research firm MTM and sponsored by video technology company […]

Ooyala acquires media logistics specialist Nativ

Telstra-owned video analytics specialist Ooyala has acquired cloud-based media logistics and workflow specialist Nativ. Nativ provides a suite of media production, post-production, delivery and syndication workflow software,called MioEverywhere that addresses creating, managing and delivering content in the cloud. The company is Ooyala’s second acquisition within the last nine months, following its purchase of video advertising […]

Smartphones driving massive increase in mobile video plays

Video plays on tablets and smartphones increased by 100% year-on-year in the first quarter, and were up by 24% quarter-on-quarter, and by a huge 367% over the past two years, according to Ooyala’s latest Global Video Index report.  According to Ooyala, the growth points to 50% of all online video plays being on mobile devices […]

Ooyala adds syndication support for Amazon Fire TV

Video publishing, analytics and monetisation specialist Ooyala has said it is making it fast and simple for its customers to syndicate video to Amazon’s Fire TV line of devices.  By using Amazon’s HTML5-based Web App Starter Kit for Amazon Fire TV to create an Amazon Fire TV app, Ooyala customers can create a syndication feed that groups live or […]

Ooyala partners with TubeMogul on video ad marketplace

Ooyala has partnered with video ad software company TubeMogul to create a programmatic video advertising marketplace for global brands and broadcasters. The deal will pair TubeMogul with Ooyala-owned Videoplaza, a provider of video advertising and monetisation technology. Brands, agencies and trading desks using TubeMogul video advertising software will be able to access Videoplaza’s international inventory […]

Tablets and smartphones now account for third of video plays

Over a third of online video plays in the Q4 2014 were on tablets and smartphone, according to the latest edition of Ooyala’s Global Video Index. According to Ooyala, 34% of all video plays in Q4 were on tablets and smartphones. Tablet and smartphone plays doubled in the past year, having grown five times since […]

Ooyala partners with Contentful, signs up Playboy

Video streaming and analytics provider Ooyala is integrating Contentful’s content management system (CMS) into its platform, with Playboy signed up as the first customer for the combined offering. Ooyala said its customers can now tap into Contentful’s CMS to manage and distribute video content across all platforms and devices. Users of both Ooyala and Contentful are […]

Mobile and tablet viewing climbs 400% in two years

The proportion of online video views done on smartphones and tablets has grown by more than 400% in the past two years, according to new research by Telstra subsidiary Ooyala.  The Ooyala Q3 2014 Global Video Index Report claims that traffic from mobile and tablet devices accounted for 30% of all online video views during […]

Premium OTT market tipped to grow by 80%

The premium over-the-top video market is on-track to grow at a trajectory of 80% over the next three years, according to research commissioned by subscription billing firm Vindicia and video streaming platform provider Ooyala. The research, which was carried out by UK consultancy MTM and focuses on the UK, Dutch and German OTT markets, claims […]

BFI rolls out new on-demand Player

The British Film Institute (BFI) has tapped design consultancy Ostmodern to launch a revamped on-demand player. Following a consultation with 1,000 BFI Player users, the consultancy produced a design for a new player that provides access to a catalogue of about 1,400 films. The amount of new content on the service has been enhanced, with […]