Ooyala


Ooyala buys video ad firm Videoplaza

Video streaming and analytics provider Ooyala has entered a definitive agreement to buy video ad firm Videoplaza, as it aims to “build out a new business dimension in advertising.” Ooyala said that the deal marks the first stage of a multi-step strategy aimed at establishing “global leadership in personalised cloud TV and video,” following Telstra’s […]

Mobiles and tablets account for 27% of online video views

Mobile and tablet viewing now accounts for 27% of all online video plays, according to Ooyala’s second quarter Global Video Index Report.  The video publishing and analytics firm said that mobile video viewing rose by six percentage points between February and June 2014. In the past year, mobile video viewing more than doubled, increasing 127% […]

Telstra acquires analytics specialist Ooyala

Australian service provider Telstra is to acquire video streaming and analytics specialist Ooyala for US$270 million (€201 million). Telstra, which already owns a 23% stake in Ooyala, has invested US$61 million in the company over the last two years. The acquisition, via Telstra’s Global Applications and Partners unit, is expected to close within the next […]

Ziggo enlists Ooyala and Basefarm for refreshed website

Dutch cable operator Ziggo is partnering with Ooyala and Basefarm, which will power multiscreen video content on its refreshed consumer website Ziggo.nl.  Multi-screen video streaming and analytics firm Ooyala will provide a “comprehensive video solution” in partnership with Basefarm, which offers managed services for business applications. Following the Ziggo implementation, Ooyala and Basefarm said they […]

Mobiles and tablets account for 21% of online video views

Mobile and tablet viewing represented more than 21% of all online video plays in the first quarter of 2014, up from 9% in Q1 2013 and 3.4% in Q1 2012, according to a new report. The Ooyala Q1 2014 Global Video Index said there had been a “year-over-year increase of 532% since 2012,” with mobile […]

Mobile devices to account for 50% of online video views by 2016

Watching content on mobiles and tablets will account for half of all online video views by 2016, according to research by video streaming and analytics provider Ooyala. In its Q4 2013 Global Video Index, Ooyala said that mobile and tablet online viewing had increased by 719% since Q4 2011. “The year-over-year growth validates the opportunity […]

Microsoft partners with Ooyala on multiscreen TV services

Microsoft and Ooyala have partnered to develop and accelerate the deployment of next-generation IP video services.  The strategic partnership will see the firms bring together Microsoft’s Azure Media Services and Ooyala’s Software as a Service (SaaS)-based video distribution, analytics and monetisation technology. The deal establishes Ooyala as Microsoft’s preferred online video provider and Microsoft as Ooyala’s favoured […]

Ooyala delivers app for Hopster

Video streaming and analytics provider Ooyala is delivering a TV and learning tablet app for kids content provider Hopster. Hopster offers an advertising-free subscription service. Its app, aimed at under-5s, launched in December. Ooyala is providing services including studio-required content protection, player analytics for viewer personalisation, and development tools to integrate with application interface, payment […]

Jinni and Ooyala partner on video discovery

Search and discovery software provider Jinni is partnering with video streaming and analytics firm Ooyala to offer “advanced video discovery technology” for media companies, broadcasters and pay TV operators. The firms said the new technology will combine Ooyala’s machine-learning big-data analytics systems with Jinni’s semantic discovery to deliver a “new level of video personalisation for […]

Mobile and tablet video views more than double

Mobile and tablet video plays increased 133% between September 2012 and September 2013, according to new research by video streaming, analytics and monetisation firm Ooyala. The Q3 2013 Global Video Index claims that though mobile viewing levelled off in the quarter “due to seasonal factors,” the overall share of mobile and tablet video views increased […]