Microsoft and Ooyala have partnered to develop and accelerate the deployment of next-generation IP video services.
The strategic partnership will see the firms bring together Microsoft’s Azure Media Services and Ooyala’s Software as a Service (SaaS)-based video distribution, analytics and monetisation technology.
The deal establishes Ooyala as Microsoft’s preferred online video provider and Microsoft as Ooyala’s favoured public cloud provider.
The firms have also formed a global sales and marketing alliance, which is aimed at driving “standardisation of new personalised TV services for broadcasters and operators around the world.”
“Through our partnership with Ooyala, we can offer fully integrated comprehensive managed TV and video services to our customers, and we’ll work together to aggressively drive adoption among broadcasters and operators everywhere,” said Bob Kelly, corporate vice president, Microsoft Azure.
Sean Knapp, executive vice president and chief product officer of Ooyala, added: “Through this alliance, Microsoft and Ooyala are in a position to seize a major opportunity together, to drive standardization of the next generation of personalized, IP-delivered video offerings, based on our combined solutions.”