Microsoft’s advertising technology arm has used the DMEXCO event in Germany to unveil a new video ad offering allowing marketers to create online video and connected TV ads within its platform. Microsoft said that its Video and Connected TV (CTV) Ads offering would tap into data from online searches, which provide a strong signal of […]
LaLiga Tech and Globant have joined forces with Microsoft to create digital products and AI solutions to transform sport and entertainment broadcasting. The new projects underway, are designed to improve the data available to coaches in order to help real-time decision-making, enhance the viewer experience by automatically generating new, personalised content, and to deliver immersive […]
Telecom and media regulator Ofcom is consulting on referring the UK cloud services market to the country’s competition watchdog over concerns about the market power and practices of Amazon and Microsoft. Ofcom, halfway through a probe into the UK cloud service market has launched a consultation, open until May 17, on the proposal to launch […]
Channel 4 has said it will be the first UK broadcaster to offer commercial brands the option of using the automated ad buying platform Xandr, a part of Microsoft Advertising, having added it to its suite of demand side platforms. The programmatic platform gives advertisers the ability to automate the delivery of digital campaigns to All […]
The USA’s Federal Trade Commission (FTC) is seeking to block technology giant Microsoft from acquiring leading video game developer Activision Blizzard and its blockbuster gaming franchises such as Call of Duty. The FTC alleges that the $69 billion deal would enable Microsoft to “suppress competitors to its Xbox gaming consoles and its rapidly growing subscription content […]
The European Commission is to conduct an “in-depth investigation” into Microsoft’s $69 billion acquisition of gaming company Activision Blizzard. The EU body started exploring the deal in September, but has now decided a deeper investigation is necessary. Under EU rules, the commission now has 90 working days to research the deal and come up with […]
After a week of generally lacklustre results from TMT firms, Q3, 2022 reports from Alphabet, Meta and Microsoft confirmed that the global economy is on a rocky road. Microsoft reported revenues of $50.1bn for the quarter. Although this was up 11% year on year, the financial markets reacted badly because it is Microsoft’s slowest level […]
The EU’s antitrust regulators have sent a questionnaire to game developers inquiring whether Microsoft’s planned acquisition of Activision Blizzard would be incentivised to block rivals’ access to titles such as Call of Duty and Overwatch. The US$69 billion deal was announced in January 2022, and would represent the largest-ever acquisition made by Microsoft and the […]
Netflix is targeting 40 million ad-supported users by 2023, according to sources inside the company. The streamer will launch its ad-supported tier on November 1 in countries including the US, Canada, the UK, France and Germany. Pricing is yet to be revealed, but it has previously been reported that the company had internally decided on […]
Satellite operator SES has announced an expanded partnership to focus on virtualised communications. Dubbed the Satellite Communications Virtualisation Program, the new partnership will focus on creating a new fully virtualised satellite communications ground network. This will be achieved through a broader industry ecosystem designed to deliver “everything from software-defined radios and customer edge terminals to […]
