Video streaming and analytics provider Ooyala is delivering a TV and learning tablet app for kids content provider Hopster.
Hopster offers an advertising-free subscription service. Its app, aimed at under-5s, launched in December.
Ooyala is providing services including studio-required content protection, player analytics for viewer personalisation, and development tools to integrate with application interface, payment and DRM systems.
“The time is right for some major changes in children’s programming. Recent BARB data shows that children aged 4-15 are switching off linear TV faster than any other group. At the same time tablet viewing is up for people of all ages,” said Nicholas Walters, Hopster founder.
“Ooyala enables Hopster to be leaders in driving new content experiences for this generation of viewers who are turning away from traditional TV to new forms of consumption. Meanwhile, large broadcasters have been too slow to adapt. With Ooyala we can seize this opportunity to deliver a high-quality, personalised programming experience in a compelling digital package that fits the way viewers enjoy content today.”
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