Social TV company Joiz has tapped Ooyala to provide it with video, interactive and analytics technologies.
Ooyala is now powering video and advertising solutions for the Joiz Switzerland and Joiz Germany social TV channels, operated by Joiz Group.
Joiz is using Ooyala’s video and ad tech offerings, including end-to-end video management, delivery, analytics and ad serving capabilities.
It claims that, with the technology, its channels can further build, maintain and monetise audiences with personalised content recommendations and higher CPMs – “giving a clear data-driven strategy that leads directly to increased revenue.”
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