Live TV


Strategy Analytics: mobile essential for live TV services

Mobile screens are “essential for live TV services” thanks to improved displays, faster mobile connection speeds and more generous data plans, according to Strategy Analytics. In a research report, the firm said that smartphones should be prioritised as an alternative screen to consume live TV services – not just a device for accessing content ‘on […]

YouGov: ‘death of TV’ is a misnomer

The ‘death of TV’ is a misnomer with overall TV viewing figures fairly steady, despite fragmentation in the market, according to YouGov. The research firm’s new ‘Broadcast to Narrowcast’ report claims that the average number of TV minutes watched per day in the UK between 2006 and 2016 was 251.6 minutes. In 2016 it was […]

Less than half of Americans choose live TV as main viewing method

Just 45% of Americans say they watch live TV when the show airs as their primary method of watching television, according to new research. The Think Now Research report into Americans’ media habits claims that 22% now pick Netflix as their primary way of watching TV, followed by DVR recordings (10%), YouTube (8%), Amazon Prime […]

Hulu launches live TV streaming service

Hulu has launched its new live TV streaming service in beta in the US, offering more than 50 live and on-demand channels for US$39.99 (€36.60) per month. The Hulu with Live TV service, which it launched at launched at its Upfront presentation in New York, includes 50 hours of recording storage, up to six individual profiles […]

Hulu ups customer support ahead of live TV rollout

Hulu is set to “substantially increase” its customer support capabilities, ahead of the rollout of its new over-the-top live TV service in the US. Hulu said it is opening a new ‘Viewer Experience Operations’ headquarters in San Antonio, Texas – a move that will bring 300 jobs to the city this year and more than 500 […]

ComScore: Netflix leads by US use and engagement

Netflix has the highest household penetration and viewing time per month among the major OTT content services in the US, according to ComScore. The research firm’s ‘2017 US Cross-Platform Future in Focus’ report said that Hulu wasn’t as widely accessed but attracted comparable viewing engagement on a per-household basis, while YouTube and Amazon Video had the second […]

Hulu signs up A+E Networks for live TV service

Hulu has struck a deal with A+E Networks to stream the channel operator’s six networks as part of its forthcoming streamed TV offering. The deal adds live and on-demand streaming access to the A&E, History, Lifetime, LMN, FYI and Viceland cable networks. Hulu has already reached agreements with CBS Corporation, 21st Century Fox, The Walt Disney Company and […]

Thinkbox: TV accounts for 75% of UK video viewing

TV accounted for 74.8% of UK video viewing last year, down slightly from 76% in 2015, though total video consumption was up year-on-year, according to Thinkbox. The UK marketing body for commercial TV said that total video consumption increased from an average of 4 hours, 35 minutes a day in 2015 to 4 hours, 37 minutes […]

Hulu confirms live TV streaming plans

Hulu has confirmed it will start offering streaming of live TV from next year. Speaking at the company’s Upfront yesterday, CEO Mike Hopkins said the on-demand service will start making “live programming from broadcast and cable brands” available from next year. The Wall Street Journal broke the story earlier this week. At that point ABC, […]

Millennials ‘more likely to turn on Netflix than live TV’

Millennials now spend 54% of their TV viewing time streaming content and just 25% watching live, according to Horowitz Research.  The research firm’s State of Cable and Digital Media 2016 report describes streaming as “the new normal” for people aged 18-34 and noted a rapid shift from ‘traditional viewing’ – of live TV, DVR content and […]