The UK broadcast regulator found that 11 to 15 year olds watch 1 hour and 32 minutes of live TV per day and 33 minutes of short online video clips, compared to 2 hours and 58 minutes of TV and five minutes of clips for adults.
In a clear indication of a generational shift in viewing habits, the Children’s Digital Day research said that 45% of 11-15 year olds watch online video clips on websites every week compared with 20% of adults. These clips account for 19% of overall viewing time for this age group compared with just 2% for adults, said Ofcom.
While children aged 11 to 15 were found to watch a similar amount of free on-demand TV from services like the BBC iPlayer and 4oD as adults (13 minutes compared to 12 minutes) they did so less frequently.
Some 38% adults said they watch these services each week, compared to 26% of 11 to 15 year-olds.
“11-15 year olds are more likely to do more than one activity at the same time, as they squeeze 9 hours 33 minutes of media activity each day into 7 hours 3 minutes,” said Ofcom.
“A fifth of time 11-15s spend on ‘watching’ activities is attributed to short online video content. Considering all of the time spent on ‘watching’ activities across a week among 11-15 year olds, just over half (52%) is to live television, compared to 69% for all adults.”
ICYMI: BritBox confirms South Africa rollout for August 6 digitaltveurope.com/2021/07/29/bri… https://t.co/VBK1KWcc1Z
29 July 2021 @ 20:32:00 UTC
ICYMI: 2021 Rugby World Cup in doubt digitaltveurope.com/2021/07/29/202… https://t.co/H3skD9Kt1P
29 July 2021 @ 18:27:00 UTC
Undertone launches new CTV ad suite digitaltveurope.com/2021/07/29/und… https://t.co/dLg8uN08dG
29 July 2021 @ 17:30:00 UTC