Latin America


Proti in at ViacomCBS Networks Americas to lead ad sales across Latin America

ViacomCBS Networks Americas (VCNA) has announced the appointment of Fabricio Proti as senior vice president AVOD and pay TV ad sales Latin America and general manager of Brazil.  The exec will be tasked with leading the entire ad sales commercial activities pan-regionally, including pay TV, events, Pluto TV, and the rest of the ad sales […]

Football revenues in Latin America on the slide

Football distribution revenues in Latin America tumbled by close to 40% last year, with only limited signs of improvement in 2021, according to analysis by Dataxis. According to the research outfit, football generated US$900 million across the region in 2020, down by 38% in dollars. Although 2021 is expected to be a recovery year, the […]

Latin American SVOD market to double within five years

Latin America is set to more than double its total SVOD subscriber base within five years. According to Digital TV Research, the region will have 116 million SVOD subscriptions by 2025, up from the 53 million recorded at the end of 2020. Of that total, Brazil will be the largest market with 44 million subscribers […]

Pay TV continues to struggle in Latin America

Barely visible growth is expected in the Latin American pay TV market in the coming years. Economies in the region have been heavily hit by the Covid-19 pandemic, but this does not make up for poor performance in Latin America in both 2019 and 2020 – during which the number of pay TV subscribers fell by […]

Smart TV on the up in Latin America

Smart TV penetration has experienced significant growth in Latin America, according to research by Dataxis, which calculates that there will be 111 million devices installed across the continent by the end of this year. According to the research outfit, the rapid progress of Smart TVs in Latin America is caused by a number of factors. […]

Pluto TV continues LATAM expansion with six new channels

ViacomCBS ad-supported streamer Pluto TV has announced six new channels to launch in Latin America.  The AVOD, which launched in 17 Latin American countries earlier last month, will expand with the inclusion of new channels Pluto TV Anime Acción, Pluto TV Animales, Los Archivos del FBI, Pluto TV Cine Romance, Pluto TV Cine Suspenso, and […]

WarnerMedia set for HBO Max Lat Am launch after buying out local partners

US media giant WarnerMedia is set to roll out new streamer HBO Max into Latin America after completing a deal to take full control of all HBO-branded services in the region. WarnerMedia has acquired local multimedia company Ole Communications’ minority stakes in HBO Ole Partners and HBO Brasil Partners, handing the US operator 100% ownership […]

Olympusat launches AVOD app for Latin America

Spanish-language content provider and distributor Olympusat has launched AVOD app Free TV in the Latin-American market including Mexico, through Google Play Store, Apple Store, the web at freetv.com, and mobile apps for iOS and Android. The on-demand content available on Free TV includes between 800 and 1,000 hours per month dubbed into Spanish combined with […]

Pluto TV Latin America adds single-series binge channels

ViacomCBS-owned AVOD service Pluto TV Latin America has added six new channels available via the web, Apple TV, Android TV and mobile device apps for download in iOS and Android in 17 Latin American countries. New channels were added to existing categories Entretenimiento and Estilo de vida, as well as a new category dedicated for […]

SVOD subscriptions in Latin America to double by 2025

The number of paid subscriptions to OTT services in the Latin American market is set to almost double by the mid-point of the decade. According to Digital TV Research, the region will see subscriber numbers skyrocket from 42 million at the end of 2019, to 81 million by 2025. More impressive is the fact that […]

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