CINDIE taps MuxIP for FAST channels launch

Ad-supported streaming technology provider, MuxIP, has signed an agreement with Latin American digital streaming platform, CINDIE, to launch FAST channels for its content worldwide.

MuxIP’s OTT platform, FASTHub, will deliver CINDIE’s film and TV content across leading outlets, such as Samsung TV+ and VIdaa sets, as well as to many of the company’s traditional cable, satellite and telco customers.

Owned by media outfit Digital Media Distribution, CINDIE showcases independent content in Latin America and distributes its SVOD branded service across cable. According to the VOD platform, it has grown quickly into the second fastest-growing streaming market worldwide. The company also recently acquired the assets of tech outfit Paus, which includes a Web3 platform for secure delivery of content via blockchain.

“The growth of the Latin American streaming market parallels the success of CINDIE, where we are seeing impressive consumption of premium and ad-supported content,” said Tony Kelly, founder and chairman of Digital Media Distribution. “The FAST channel universe enables us to cross promote our SVOD and TVOD offerings to expand and scale globally, and MuxIP has delivered the kind of architecture that will accommodate our strategy in a powerful way.”

MuxIP has leveraged its patented system for rapid ad stitching and content delivery to deliver for global clients. The company’s patented, cloud-based SaaS technology enables content owners and media companies to create, monetise and distribute FAST linear channels on distribution platforms. The company also announced the first live FAST channel deployments in 2022.

“We have rarely seen an independent content operator build an audience so quickly, and with such an array of genres, as CINDIE,” said Jonathan French, senior vice president of sales and business development for MuxIP. “The value of their brand is already quite high, and the FAST channel distribution will open new revenue streams.”