3SS chooses Grey Juice Lab as 3Ready strategic partner

Video technology outfit 3 Screen Solutions (3SS) has selected Grey Juice Lab as its strategic partner to help expand content partnerships for its 3Ready entertainment platform.

3SS will look to Grey Juice Lab to engage and aggregate content partners, accelerating integration into 3Ready. According to 3SS, Grey Juice Lab will help identify and implement optimal product and commercial approaches to enable content partners to expand their reach into automotive and operator environments in a streamlined, resource- and time-efficient way.

3SS claims that over 25 entertainment super-aggregators serving 51 markets with total reach of 68 million users, including pay TV operators, telcos and carmakers, have deployed 3Ready to date.

The company is currently looking to the automotive segment as a key growth opportunity, pitching its ability to have the right content pre-integrated and available in all serviced markets.

3Ready comprises partnerships with local and global content providers, the most recently announced being YouTube and Zattoo. The overall 3Ready ecosystem so far counts over 120 content and technology partnerships.

3SS says its partnership between Grey Juice Lab will help to further scale and accelerate the onboarding of content partners, enabling them to increase their reach and improve discoverability across 3Ready-powered experiences.