GfK


GfK: laptops the preferred viewing device for young adults

UK adults aged 18 to 24 years old spend more time watching video content on laptops than any other device, according to new research by GfK. The study reveals that young adults spend 41% of their daily viewing time watching on laptops, compared to 35% on TV, 14% on smartphones and 10% on tablets. The […]

Quarter of US TV homes now without pay TV

One quarter of US TV households now go without a cable or satellite pay TV subscription, according to research by GfK. According to GfK’s 2016 Ownership and Trend Report, part of its Home Technology Monitor, 17% of US TV homes now rely on over-the-air broadcast reception, up from 15% last year, while 6% only use […]

Half of pay TV homes use TV Everywhere services

More than half of consumers in pay TV homes have used TV Everywhere services to watch content, according to a North American study by GfK. The report says that though ‘TV Everywhere’ as a brand name is still struggling to build awareness among consumers, 53% of pay TV viewers have used these services – up 10 […]

US Netflix users watch ’10 shows per week’

Regular Netflix users in the US watch 10 shows and four movies per week via the platform, according to GfK. The research firm claims that users surveyed three years ago watched only five TV shows per week via Netflix, while tuning into the SVoD service on mobile devices has also more than doubled in the […]

Unit sales of Ultra HD TVs to hit 28 million this year

More than 28 million Ultra HD TVs are expected to be sold in 2015, the largest portion of which will most likely be in China, according to GfK. The market research firm said that “more than one in every ten TVs sold in Western Europe will be an Ultra HD set” and that their value […]

More than half of homes with kids watch OTT on TV, says GFK

Some 54% of homes with children aged 17 and under watch over-the-top content on a TV set, compared to a national US average of 40% of TV households, according to GfK. The research firm’s ‘2015 Ownership and Trend Report’ claims that households with at least one member aged 35 to 49, and those where children […]

TV viewing in the US now 28% streamed, says GfK

In the US, 28% of all TV viewing is now done via digital streaming, according to a new report by research firm GfK. The study claims that 16% of time spent with TV content now comes from accessing subscription or free online platforms via a computer or mobile device. Online streaming through a TV set […]

Demand for larger screens lifts German TV market

The popularity of larger screens boosted German TV sales in 2014, but the value of sales fell year-on-year due to continued price erosion, according to figures released by consumer electronics trade organization the GFU. According to the GFU, TV sales were up 3.8% in terms of units shifted in 2014, with larger screen sizes of […]

UK UHD screen market passes 200K a year milestone

Ultra HD flat screen sales are growing at a faster rate than expected in the UK and other European markets, according to Nigel Catlow, business group director, consumer electronics at GfK. Speaking at SES’s Ultra HD conference in London today, Catlow said that 200,000 UHD flat screens had been sold in the UK last year, […]

UK consumers look to TV as smart home centre

Two thirds of UK consumers would like the TV to be at the centre of their smart home network, according to research into the appeal of the smart home carried out by GfK.  According to the research, 67% of respondents want the TV to be at the centre of a home network, acting as an […]