Digital TV Research


SVOD subscriptions to reach 1.5 billion

The number of global SVOD subscriptions will approach 1.5 billion within five years. According to Digital TV Research, SVOD subscriptions will increase by 591 million between 2020-26 to reach 1.495 billion. This will be an increase of 65%. The total will surpass 1 billion this year, and follows a peak year for SVOD sign ups […]

Global pay TV revenues to surpass US$1 billion despite cord cutting

The global pay TV industry will surpass one billion subscribers in the coming years, but progress is slowing. According to Digital TV Research, 15 million households worldwide will sign up for pay TV services between 2020-26, taking the total to 1.02 billion. However, while 92 countries will add pay TV subscribers, a further 46 will […]

OTT revenues to top US$200 billion by 2026

Revenues in the OTT market are set to almost double by 2026. According to Digital TV Research, global revenues from OTT TV episodes and movies will reach US$210 billion in 2026; up from US$106 billion in 2020. The report notes that  US$23 billion will be added in 2021 alone. The top five countries – the […]

Netflix to remain top dog in Europe, but market share is shrinking

Western Europe is set to add almost 100 million SVOD subscriptions over the next five years. According to new estimates from Digital TV Research, the region is set to reach 234 million SVOD subscriptions by 2026, up from 137 million at end-2020.  While it will lose ground to competitors – particularly Disney+ which will continue […]

Western Europe pay TV subs to drop by 4 million

The total number of pay TV subscribers in Western Europe is set to fall to 103 million by 2026. According to Digital TV Research, the market will lose 4 million subscribers as households continue to cut the cord in favour of streaming services.  Reflecting an increasing reliance on high-speed broadband, IPTV will be the leading […]

SVODs ready for take off in Eastern Europe 

  The introduction of big hitters like Disney+ and HBO Max will see subscription VOD services finally emerge as a major force in Eastern Europe. The region has historically been dominated by local players and traditional linear TV, but Digital TV Research predicts that the injection of major US players will see Eastern Europe follow […]

Cord cutting to continue in Eastern Europe

Eastern Europe is set to lose nearly 5 million pay TV subscribers between 2020 and 2026. According to Digital TV Research, cord cutting in the region will see a total of 78.18 million pay TV subscribers by 2026.  The report notes that while overall pay TV penetration will drop from 66% to 63% in the […]

APAC OTT revenues set to nearly double

OTT revenues in the Asia Pacific region are set to almost double in the next five years. According to Digital TV Research, OTT TV episodes and movies revenues for 22 countries in the region will reach US$54 billion in 2026. This total is up by 90% from the US$29 billion generated in 2020. China will […]

APAC set for pay TV growth, cord-cutting to impact China

The Asia Pacific region is set to reach 630 million pay TV subscribers by 2026. The estimate from Digital TV Research would see the region’s subscriber total experience a modest increase from its 2020 total of 609 million. The region is dominated by two major countries: India and China, which will have nearly 500 million […]

Latin American SVOD market to double within five years

Latin America is set to more than double its total SVOD subscriber base within five years. According to Digital TV Research, the region will have 116 million SVOD subscriptions by 2025, up from the 53 million recorded at the end of 2020. Of that total, Brazil will be the largest market with 44 million subscribers […]

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