Digital TV Research


Disney+ set to overtake Netflix as world’s biggest streamer by 2027

A new report has boldly predicted that Disney+ will surpass Netflix for subscribers by 2027. According to Digital TV Research, Disney+ will add 140 million subscribers between 2021 and 2026 to take its total to 271 million. Netflix meanwhile in this period will add 53 million subscribers for a 2026 total of 275 million. While […]

IPTV set to overtake cable

IPTV is set to overtake cable TV on a global scale within five years. According to a new report from Digital TV Research,  IPTV will add 63 million subscribers between 2021 and 2026 to total 398 million. The total of cable subscribers meanwhile will decrease from 439 million in 2021 to 390 million by 2026. […]

SVOD subscriptions to surpass 1.6 billion within five years

Global SVOD subscriptions are set to increase by almost half a billion over the coming years. According to Digital TV Research, the number of SVOD subscriptions will increase by 491 million between 2021 and 2026 to reach 1.64 billion. Of that total, China and the US will account for almost half (49%) the total by […]

Germany to become largest European SVOD market

Germany is set to overtake the UK as the largest European SVOD market within the next five years. In terms of total subscriber numbers, Digital TV Research estimates that Germany will hit 51.72 million SVOD subscriptions by 2025. The UK – currently the largest market in Western Europe and Europe overall – will lose ground […]

Eastern Europe predicted to double its SVOD base

Eastern European will double its total SVOD subscriber base over the next five years, according to the latest report by Digital TV Research. The research outfit forecasts 47 million SVOD subscriptions in Eastern Europe by 2026; more than double the 22 million at end-2021. Russia will have 20 million subscriptions by 2026, up from 11 […]

APAC set for strong SVOD growth

The Asia Pacific region is set for strong growth in subscription video-on-demand take-up over the next five years, with China contributing the bulk of subscribers, and Disney+’s strong growth in the Indian market boosting the success of subscription services across the region, according to a new report. The Asia Pacific region as a whole will […]

Latin America to reach 130 million SVOD subs

The Latin American SVOD market will add more than 50 million paying subscribers over the coming years. According to Digital TV Research, the region will reach 131 million SVOD subscriptions by 2026. This is a significant increase from the total of 76 million predicted for the region by the end of 2021. In terms of […]

US set for continued SVOD growth

Streaming subscriptions in the US are set to approach half a billion in the next five years. According to Digital TV Research, gross SVOD subscriptions [for movies, linear channels and TV episodes – excluding other platforms such as sports] in the US will climb by 33% from 338 million at end-2021 to 450 million in […]

Arabic market set for SVOD growth

The Arabic market will amass 15 million SVOD subscriptions in the next five years. According to new figures from Digital TV Research, the region’s subscriber count will almost double in size from the 2021 total of 8.61 million. Netflix will continue to be the largest service in Arabic countries, growing from 3.44 million in 2021 […]

Streaming subscriptions to triple in Africa

The number of streaming subscriptions in Africa is set to triple over the next five years. According to Digital TV Research, the region will reach 15.06 million paying SVOD subscriptions in Africa by 2026, triple the 5.11 million expected at the end of 2021. Of that 10 million new subscriptions, South Africa and Nigeria will […]

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