Digital TV Research


OTT episode and movies revenue expected to grow by over 50%

Global OTT TV episode and movies revenues will reach US$243 billion in 2028, according to the latest analysis by Digital TV Research. The total expected revenues implies an increase of US$86 billion from the US$157 billion expected for this year. About US$17 billion will be added in 2023 alone, according to Digital TV Research. The […]

Global AVOD revenues predicted to more than double

Global AVOD revenues for TV series and movies are predicted to reach US$91 billion in 2028, up from US$38 billion in 2022, according to the latest market predictions from Digital TV Research. According to the research outfit, the top 10 countries will represent 81% of the world’s total by 2028. By 2028, 15 platforms will […]

Pay TV to remain above 1 billion subscribers

Despite a global shift towards cord-cutting, the number of global pay TV subscribers is set to remain at around one billion in the coming years. According to Digital TV Research, the number of pay TV subscribers across 138 countries will reach 1.03 billion by 2027. This figure is slightly up on 2021 – representing 57% of […]

India to continue SVOD growth as APAC adds 200+ million subscribers

The Asia Pacific region is set to reach almost three-quarters-of-a-billion SVOD subscribers in the coming years. According to the latest figures from Digital TV Research, the region will have 746 million SVOD subscriptions by 2027, up from 541 million in 2021.  China will remain as the largest SVOD market in the region, with 364 million […]

Western Europe set for continued SVOD growth

Western Europe is set to approach a quarter of a billion SVOD subscribers in the coming years. According to the latest figures from Digital TV Research, the region will have 238 million SVOD subscriptions by 2027, up from 165 million at the end of 2021. The report notes that six US-based platforms will account for […]

Eastern Europe set for SVOD revenue growth

SVOD revenues in Eastern Europe are set to almost double in the coming years, driven by strong performance in Poland. According to Digital TV Research, Eastern European SVOD revenues will reach US$2.95 billion by 2027, up from US$1.6 billion in 2021. The firm predicts that Poland will be the only country to generate more than […]

US SVOD revenues to stall as country approaches peak streaming

The US is potentially reaching peak SVOD profitability, a new report has found.  According to Digital TV Research’s latest examination of the US DTC market, US SVOD revenues will grow by US$43 billion in 2021 to US$56 billion in 2024. However, the report notes that following this expansion, growth will almost be flat from 2024 […]

LATAM SVOD revenues to reach US$8.5 billion

Revenues from subscription video services in Latin America are set to exceed US$8.5 billion by 2027. The total of LATAM SVOD revenues will reach US$8.54 billion by 2027, an increase from US$5.01 billion in 2021. Netflix will be the region’s largest player in terms of revenue, with a market share almost double that of second […]

Arabic SVOD base to more than double within five years

The Arabic direct-to-consumer market will surpass 20 million paying SVOD subscriptions in the next five years. According to new stats from Digital TV Research, there will be 21.52 million paying SVOD subscriptions across 14 Arabic countries by 2027. This represents more than double the 2021 total of 9.49 million. The largest player in the region […]

SVOD subscriptions in Africa set to triple

Streaming subscriptions in Africa are set to triple in the next five years. According to a new report from Digital TV Research, Africa will have 13.64 million paying SVOD subscriptions by 2027, up from 4.90 million at end-2021.  The increasing subscriber numbers will see an increasing penetration of SVOD households, though the figure will still […]

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