Initially announced at the beginning of February, the LATAM expansion comes slightly after the initially touted rollout of late March.
The service is accessible across web browsers, Apple TV, Android TV and iOS and Android devices in 17 countries in the region. These include: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay, and Venezuela.
The service launches with 24 linear channels that will be added to over the next 12 months to reach a total of more than 70, ViacomCBS said.
Pluto TV will offer over 12,000 hours of content from over 60 major media and content providers including BBC Studios, Endemol Shine, Freemantle, Lionsgate and Hearst. This is an increase from the 55 partners previously announced by the broadcaster in mid-March.
The service is tailored to Latin America, with series and movies across a variety of genres available to be viewed for free on demand or via linear channel streams.
To complement the launch, Pluto TV has also added a section called “Quedate en casa #JuntosADistancia” (literally meaning ‘stay home’) to encourage social distancing amid the coronavirus pandemic.
JC Acosta, president ViacomCBS Networks Americas, said: “As Pluto TV expands rapidly around the world, I am thrilled to announce that Pluto TV is now available to the consumers in Latin America, one of the world’s most important and biggest markets.
“This innovative product offering is a great complement to our OTT products. It allows us to continue to entertain audiences across the region and work with our partners to bring this never before seen offering of free streaming television to Latin American audiences.”
Tom Ryan, CEO, and co-founder of Pluto TV, said: “We launched Pluto TV six years ago with a mission to entertain the planet and a vision to become the global leader in free streaming television. Now, we are the leading free streaming TV platform in America and growing rapidly in Europe.
“Today marks a major step forward in our mission, and we are thrilled to offer people across Latin America, one of the world’s largest markets, access to our popular streaming TV service.”
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