ViacomCBS


ViacomCBS names Phelps as CCO and CMO

The newly formed ViacomCBS has bolstered its board with the appointment of Julia Phelps as its executive vice president, chief communications and corporate marketing officer. Phelps will assume the role upon the closing of the deal – expected before the turn of the year – and will report directly to CEO Bob Bakish. In the […]

Pluto TV launches classic NFL channel

ViacomCBS’s Pluto TV has announced a partnership with the National Football League (NFL) to launch a new channel.  The NFL Channel is designed to celebrate “the NFL’s iconic and classic moments spanning over a decade of past seasons” and launches to complement the NFL’s 100th season.  More specifically, the ad-supported channel will be a curated […]

OTT platforms to benefit from CBS/Viacom merger “in the very near future”

The OTT platforms of ViacomCBS will see a boost from the just-concluded merger “quite soon”, the company’s top execs have confirmed. Speaking on a conference call, CBS chairman and CEO Joe Ianniello identified direct-to-consumer streaming as one of the company’s key pillars of growth, and said that the breadth of content made available by the […]

CBS and Viacom confirm merger

The on-again, off-again reunification of CBS and Viacom has finally reached its end, with the companies announcing a definitive agreement to combine.  The deal, struck on August 13, will create a company with more than US$28 billion (€25 billion) in revenue and boast the largest share of US TV audience of any broadcaster (22%). In […]