Under the terms of the agreement, Plepler and his recently created production company, Eden Productions, will develop original programmes exclusively for the Apple service, which launched in November.
Plepler, who was HBO’s CEO from 2013, left the company in February last year following AT&T’s acquisition of the premium pay TV network.
Plepler said he was “excited to work with Zack [Van Amburg], Jamie [Erlicht] and the standout team at Apple who have been deeply supportive of my vision for Eden from day one”.
The ex-HBO executive’s deal with Apple has been expected for some time. The Wall Street Journal reported in November that Plepler was close to an agreement with the tech giant.
Apple has previously struck deals with big names including Oprah Winfrey and Steven Spielberg to make content for Apple TV+.
Apple to launch HomePod and camera-equipped Apple TV? digitaltveurope.com/2021/04/13/app… https://t.co/9g3f0g5eZk
13 April 2021 @ 13:30:00 UTC
Germany’s Bild launches TV channel digitaltveurope.com/2021/04/13/ger… https://t.co/FHZz6Ud4V9
13 April 2021 @ 12:08:55 UTC
Spanish pay TV tops 8m subs but overall TV revenues plummet digitaltveurope.com/2021/04/13/spa… https://t.co/Rr7CIA2dJd
13 April 2021 @ 11:31:39 UTC