Mediaset has struck a deal with Perform Group, operator of the DAZN sports streaming service, to provide access to the service as part of its Premium Calcio offering for a reduced overall price of €19.90 a month.
Premium Calcio subscribers will be able to access DAZN without having to take other subscriptions, according to Mediaset.
Users will need a smart TV or an internet-connected box to access the service, with is delivered as a streaming offering rather than a broadcast channel.
Mediaset’s Premium Calcio offering also includes other content, including Eurosport 1 and 2. DAZN’s offering is available as a standalone streaming service for €9.90 a month.
DAZN’s deal, which commences at the start of the 2018/19 season, will give it access to three live games a week plus all Serie A highlights. All matches streamed by DAZN will be available both live and on demand, on a wide range of devices, including smart TVs, PCs, smartphones, tablets and games consoles.
Mediaset, which unlike Sky did not secure Serie A rights as part of the auction round, said that it would “seek retransmission rights immediately” after Serie A football rights were awarded to Sky and Perform Group.
Mediaset sharply criticised the way the Serie A packages had been structured, pointing out that the digital-terrestrial packages it had secured in previous auctions had included all the matches of the best italian teams. For the current round, La Lega Serie A has divided matches into packages according to time slots rather than award comprehensive packages for different distribution platforms.