DAZN to launch advertising on streaming service

Sports streaming operator DAZN is to introduce advertising on its platform as part of a company-wide revamp that will see existing media sales outfit Perform Media renamed DAZN Media and the launch of a new ‘amplification platform’ called DAZN+. DAZN plans to introduce sponsorship and advertising on its streaming platform for the first time as […]

DAZN launches in Spain, targets Brazil next

Sports streaming service DAZN launches today in Spain, with a line-up of content including English Premier League football and MotoGP motorcycle racing introduced at a press conference in Madrid attended by brand ambassadors including football manager Jose Mourinho and Brazlilan footballer Neymar da Silva Santos Jr. – the latter also named yesterday as a brand […]

DAZN reportedly in talks to carry Movistar football channels

Sports streaming outfit DAZN has held talks with Telefónica over possible carriage of the latter’s Movistar Partizado and Movistar Liga de Campeones channels when it goes live in the first half of next month, according to local press. Telefónica is obliged to make its channels available to rivals under conditions set by competition watchdog the […]

DAZN launches ‘MultiView’ feature on Apple TV

Sports streaming service DAZN has launched a new feature called MultiView, allowing users to watch up to four live or on-demand events at the same time on one screen. The new functionality is available on Apple TV devices and can be activated by long-pressing the Apple TV remote and selecting multiple videos to watch simultaneously. […]

DAZN appoints Diquattro to take charge of Spanish operation

Sports streaming service DAZN has appointed its Italian chief, Veronica Diquattro, to take charge of its new Spanish service as well. In the new role of EVP, revenue, southern Europe, Diquattro will lead DAZN in Spain alongside her current role as head of Italy, where the sport broadcaster has an extensive roster of premium rights, […]

DAZN looking at live Bundesliga rights

Sports streaming outfit DAZN is planning to bid for live German Bundesliga rights for the 2021-25 seasons when these are assigned, provided the terms make economic sense, according to local press. Sportbild quoted DAZN German managing director Thomas de Buhr as saying that the streaming outfit was “interested” in live Bundesliga rights and would “look […]

DAZN hires Apple international commercial chief to head up global distribution

Sports streaming service DAZN has hired Apple’s commercial director for international services, Ben King, as SVP of global distribution and business development. King, who will join DAZN in February, has worked for Apple for 12 years. In his most recent role as international commercial chief, he had responsibility for business insights, business development, strategic partnerships […]

DAZN to launch in Brazil next year

Sports streaming service, DAZN, is due to launch in Brazil in March 2019, marking its ninth confirmed country launch. The service, which is live in seven markets with Spain to follow early next year, has secured the exclusive broadcast rights for all Copa Sudamericana matches in Brazil for four seasons from 2019. In Brazil, DAZN […]

DAZN: a great landing page and local specifics key to building OTT TV businesses

Building a compelling landing page that appeals to a global audience while catering for specifically local requirements when users drill down is key to successful marketing for a global sports OTT TV offering such as DAZN, according to the company’s director of product, web, acquisition and retention, Jessica d’Ardenne. Speaking at the OTT TV World […]

DAZN secures exclusive Euroleague basketball for Spain

Sports streaming provider DAZN has secured the exclusive rights to men’s Euroleague Basketball for its new Spanish service. DAZN Spain will be the new home to the Turkish Airlines EuroLeague from the 2019-20 season through to the 2022-23 season. The streaming outfit has also been awarded the rights to broadcast live matches and clips for […]

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