There are now 125 million subscription video-on-demand (SVOD) subscriptions in the US, according to Futuresource.
The research firm said that while consumer spend on SVOD is still just 10% of the total pay TV market, further growth is expected in 2018.
This will be driven by continued growth in established SVOD services and the quick expansion of a “plethora of less established services”, with platforms like Amazon Channels also helping to drive this momentum, according to the report.
Futuresource predicts that the overall US video and pay TV market will reach US$140 billion by the end of 2018.
“Pay TV, largely through increased ARPU rather than subscriber growth, is contributing the most to overall growth in wider video consumer spend, SVOD continues to provide an increasingly significant contribution,” said the research.
The research claims that the direct-to-consumer services, media industry acquisitions and consolidation, and regularity impact – for instance net neutrality – will ensure that the continued evolution of the landscape in 2018.
ICYMI: Former Virgin Media MD Pat Kiely launches Dublin-based prodco digitaltveurope.com/2021/03/01/for… https://t.co/zVGoQvZvwS
01 March 2021 @ 21:00:00 UTC
ICYMI: APAC pay TV revenues to fall by US$1 billion over next five years digitaltveurope.com/2021/03/01/apa… https://t.co/DVtBERM187
01 March 2021 @ 20:00:01 UTC
ICYMI: North American OTT market to double in revenue by 2026 digitaltveurope.com/2021/03/01/nor… https://t.co/uwCF2fmpwZ
01 March 2021 @ 19:00:02 UTC
.@ManUtd brings MUTV to Africa in deal with StarTimes digitaltveurope.com/2021/03/01/man… https://t.co/G77z8gGk2j
01 March 2021 @ 18:00:02 UTC
ATSC gives Recommended Practice status to Immersion Corporation’s haptics proposal digitaltveurope.com/2021/03/01/ats… https://t.co/OtcNEq3DIy
01 March 2021 @ 17:00:02 UTC