Nielsen has added viewing data from YouTube TV and Hulu’s new live TV service to its ‘Digital in TV Ratings’ audience metrics in the US.
Nielsen said it will look at how audience watch these services on desktop, tablets and smartphones, to give media buyers and sellers a “more comprehensive and transparent” view of how audiences are engaging with linear TV.
“This capability will provide broader audience coverage and inclusion and allow Nielsen clients to more effectively monetise content across platforms,” said Nielsen in a statement.
Heather Moosnick, director of content partnerships for YouTube TV said: “We built YouTube TV to bring the most popular ‘must watch’ TV to today’s video streaming audiences and we’re already seeing that live TV represents the majority of time spent watching on the service. Our network and advertising partners will benefit from Nielsen DTVR measurement of YouTube TV.”
Nielsen’s Digital in TV Ratings first launched in 2015 to let programmers and buyers account for all viewers across desktop and mobile devices – as long as the program content and commercials match the linear TV airing.
This capability was designed to bring together census-based data, people demographics and Nielsen’s representative panels to report audiences across national and local US markets.
Over 70 8K TVs certified by 8K Association as tech increases in popularity digitaltveurope.com/2021/07/27/ove… https://t.co/y1ZtRLe5vY
27 July 2021 @ 16:59:00 UTC
Russia’s Match TV picks up EPL rights in long-term deal digitaltveurope.com/2021/07/27/rus… https://t.co/ajg4NSyfYb
27 July 2021 @ 15:59:00 UTC
Ocean Blue Software to acquire EKT’s Advanced Media Group digitaltveurope.com/2021/07/27/oce… https://t.co/Cno2HJI2KB
27 July 2021 @ 14:58:00 UTC