Some 59% of US broadband households subscribe to Netflix, Amazon, or Hulu, according to Parks Associates’ OTT Video Market Tracker.
The research firm said that just 6% of US broadband homes subscribe to an over-the-top service that is not one of the ‘top three’ big SVOD services.
Meanwhile just 3% were found to subscribe to one or more sports OTT video services, including MLB.TV, NFL Game Pass, NBA League Pass, or WWE Network.
“US consumers are not taking solely a Netflix, Amazon, or Hulu subscription. Many are shopping around and trialing new services to get access to interesting content unavailable through the big services,” said Parks Associates’ senior director of research, Brett Sappington.
“Interest and viewership in OTT video services have led to an increase in total subscriptions since 2015, including an increase in households subscribing to two, three, or even four or more services.
“All this translates into more money being spent by consumers and more opportunity for niche content services to capture revenues.”
Parks cited Crunchyroll and WWE Network as examples of niche services that have grown strong customer bases. The anime SVOD service reported more than one million global subscribers as of February 2017, while the wrestling video service had 1.95 million global subscribers following WrestleMania 33 in April.
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30th May 2020