DAZN has renewed and expanded its rights deal with electric racing series Extreme E.
DAZN already airs Extreme E’s events in Japan, and will carry the live and on-demand streaming of the championship’s X Prix events as well as the magazine programme, preview and review shows to its territories in the rest of the world.
While DAZN is available in more than 200 countries, this latest deal omits a number of markets including the UK, Germany, Spain, and the US where Extreme E already has a number of rights deals.
Ali Russell, chief marketing officer at Extreme E said: “I am delighted to be bringing Extreme E to so many more territories through our extended partnership with DAZN. As a sport without spectators on site, it is vital for us to reach as many people as possible and the best way to do this is through a screen.
“As a premium OTT platform, DAZN is hugely valuable to us in developing a youth orientated audience which is an incredibly important market to our championship. We know that DAZN’s key audiences are particularly passionate about issues surrounding equality and the environment, both of which are key pillars of Extreme E. We look forward to bringing more thrilling action to DAZN, as well as the wider messages surrounding electrification, environment and equality.”
Tom Burrows, EVP rights strategy, DAZN, said: “This new agreement extends our successful partnership with Extreme E, a truly special motosport experience, to DAZN subscribers around the world. The continued focus around the environment and equality in sport is what sets Extreme E apart from other racing competitions and we are extremely proud to showcase these small steps towards big change on our platform.”
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