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Mediaset Spain pulls out of Yomvi

Mediaset España has pulled its channels from Telefónica’s Yomvi OTT platform to focus on its own MiTele platform.

The move means that commercial channels Telecinco and Cuatro will no longer be available on the Telefónica platform.

According to La Vanguardia newspaper, the decision to withdraw from Yomvi reflects a deteriorating relationship between the two groups, with Telefónica taking a decision not to use the services of Mediaset’s advertising arm Publiespaña for its Movistar+ service and introducing its own new flagship channel brand Canal #0 on Yomvi.

Mediaset’s withdrawal from Yomvi also coincides with the launch on the platform of Discovery Channel and public broadcaster TVE’s kids channel Clan.