Mediaset España


Spanish broadcasters launching LOVEStv, confirm OTT TV plan

Spanish public broadcaster RTVE and commercial broadcasters Mediaset España and Atresmedia have confirmed that they have teamed up to launch a new joint interactive platform based on HbbTV, with plans for a new OTT TV service to follow. The platform, branded LOVEStv, which will be open to other digital-terrestrial broadcasters in the country, promises to […]

Spanish broadcasters team up for new OTT TV platform

Spanish public broadcaster RTVE and commercial broadcasters Atresmedia and Mediaset plan to launch a joint OTT TV platform that could see them compete with the likes of Netflix, Movistar+, HBO and Sky in the Spanish market. The three broadcasters initially plan to launch an interactive TV platform, based on the HbbTV standard, that would complement […]

Broadcasters in Spain and UK facing advertising uncertainty

Weak advertising growth in Spain and the UK could have an adverse impact on commercial broadcasters Mediaset España and ITV respectively, according to analysts at Berenberg. Weakness in the Spanish market led Berenberg to cut its advertising market growth estimate from 3.9% to 2.1% for this year and from 5% to 4% for next year. […]

Mediaset España turns in solid results

Mediaset España has posted solid full year 2016 results, with total revenues of €992 million, up 2.1%, and EBITDA of €241 million, up 8.3%. The company has benefited from continued strong growth of the Spanish economy, with the TV advertising market growing by 5.5% in the course of the year. Mediaset España had a TV […]

Mediaset Spain pulls out of Yomvi

Mediaset España has pulled its channels from Telefónica’s Yomvi OTT platform to focus on its own MiTele platform. The move means that commercial channels Telecinco and Cuatro will no longer be available on the Telefónica platform. According to La Vanguardia newspaper, the decision to withdraw from Yomvi reflects a deteriorating relationship between the two groups, […]

Mediaset Spain taps Accedo for Mitele smart TV launch

Mediaset España has partnered with TV app specialist Accedo to launch its recently-released over-the-top (OTT) TV service, Mitele, on Samsung smart TVs. The Samsung deployment will be powered by Accedo’s AppGrid app management solution and is due to launch “ahead of this year’s holiday season” with more device rollouts planned for next year. Mitele went […]

Mediaset acquires stake in Catalan broadcaster

Broadcaster Mediaset España has struck an agreement with media group Godó to acquire a 40% stake in Catalan regional channel provider Emissions Digitals de Catalunya, operator of the 8tv general entertainment channel.  According to local reports, the deal has already secured the approval of local media regulator the Conseil de l’Audiovisual de Catalunya and Spanish […]

CNMC report slams Mediaset España

Mediaset España has repeatedly broken promises it made to secure regulatory approval for the merger of Telecinco and Cuatro and the subsequent sale of Prisa-owned Cuatro to Telecinco, according to a report by competition watchdog the CNMC, as reported by the Vozpópuli newspaper.  The CNMC has reportedly found that Mediaset bundled advertising sales across the […]

Mediaset España quits audience measurement system

Mediaset España is to leave local audience measurement body the AIMC over disagreements about the methodology used to build the generally accepted ratings source, the Estudio General de Medios (EGM).   Mediaset sources have told Spanish press that the company has issues with the measurement system used by the EGM supplier, Kantar Media, and argues […]

Prisa executives withdraw from Mediaset board

Juan Luis Cebrián and Manuel Polanco, the president and vice-president respectively of Spanish media group Prisa, have resigned as directors of Mediaset España as a result of the reduction of Prisa’s stake in Mediaset’s Spanish operation to 5.1%.  Polanco has withdrawn from the group’s excutive committee and nomination and remuneration committee, while Cebrián has withdrawn […]