Mediaset España

Mediaset Spain taps Accedo for Mitele smart TV launch

Mediaset España has partnered with TV app specialist Accedo to launch its recently-released over-the-top (OTT) TV service, Mitele, on Samsung smart TVs. The Samsung deployment will be powered by Accedo’s AppGrid app management solution and is due to launch “ahead of this year’s holiday season” with more device rollouts planned for next year. Mitele went […]

Mediaset acquires stake in Catalan broadcaster

Broadcaster Mediaset España has struck an agreement with media group Godó to acquire a 40% stake in Catalan regional channel provider Emissions Digitals de Catalunya, operator of the 8tv general entertainment channel.  According to local reports, the deal has already secured the approval of local media regulator the Conseil de l’Audiovisual de Catalunya and Spanish […]

CNMC report slams Mediaset España

Mediaset España has repeatedly broken promises it made to secure regulatory approval for the merger of Telecinco and Cuatro and the subsequent sale of Prisa-owned Cuatro to Telecinco, according to a report by competition watchdog the CNMC, as reported by the Vozpópuli newspaper.  The CNMC has reportedly found that Mediaset bundled advertising sales across the […]

Mediaset España quits audience measurement system

Mediaset España is to leave local audience measurement body the AIMC over disagreements about the methodology used to build the generally accepted ratings source, the Estudio General de Medios (EGM).   Mediaset sources have told Spanish press that the company has issues with the measurement system used by the EGM supplier, Kantar Media, and argues […]

Prisa executives withdraw from Mediaset board

Juan Luis Cebrián and Manuel Polanco, the president and vice-president respectively of Spanish media group Prisa, have resigned as directors of Mediaset España as a result of the reduction of Prisa’s stake in Mediaset’s Spanish operation to 5.1%.  Polanco has withdrawn from the group’s excutive committee and nomination and remuneration committee, while Cebrián has withdrawn […]