The deal, which was agreed ahead of this Sunday’s Super Bowl final between the New England Patriots and the Seattle Seahawks, will see the NFL post content on an official NFL YouTube channel.
This content will include game previews, in-game highlights, post-game recaps as well as clips featuring news, analysis, fantasy football advice, and other select content from NFL Network and NFL.com.
Viewers will be able to access this content through YouTube on PCs, tablets, and mobile phones. The official NFL game highlights and content will also be available through Google Search.
“Partnering with YouTube and Google provides the NFL unique access to millions of highly engaged fans through the global leader in video and search,” said Hans Schroeder, senior vice-president, media strategy, business development and sales for the NFL.
“We continue to see an insatiable appetite for digital video content, and this partnership further expands fans’ ability to discover and access NFL content throughout the year.”
Separately, Level 3 Communications announced that it will provide TV broadcast video services to the NFL and NBC Sports for the Super Bowl final on February 1, as well as additional Super Bowl-related programming, using its Vyvx VenueNet+ technology.
This is the 26th consecutive year that Level 3 has provided such services for the Super Bowl, with the firm claiming that a total of more than 3,000 hours of video content will be acquired, encoded and transported across Level 3’s Vyvx VenueNet+ platform as part of the Super Bowl coverage.